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Conventional Wisdom: “Hey, there’s like 1.7 billion people on Facebook and all the young people are on Insta. Let’s get our product in front of all these eyeballs by boosting our posts!”
Reality: Facebook is largely “pay to play”. Boosting posts is useless.
Solution: In order to reach the huge audience on Facebook and Instagram, it’s more advantageous to run a paid advertising campaign, utilizing Facebook Ads Manager where you can strike a rich trove of psycho-demographic information on your audience like interests, household income and marital status. Facebook Ads Manager is unmatched in its unique targeting options.
CW: Ah yeah, but that sounds expensive …
CWT ran the above campaign for a theatre in Naples where we reached over 8k local prospects, created 142 conversations for about $200.
Click/tap below for a FREE consultation where we can describe how to maximize results on Facebook and Instagram.