Is Creative Content Worth It?
Table of Contents
- Get a Digital Tool to Help Your Creativity
- 10 Benefits of Creative Content for Your Company
- Creative Content: Why Does My Company Need It?
- Original Content Creation is Key
- Dope Content Formats in 2023
- Creative Content Helps ROI
- Creative Content Marketing
- Content Marketing vs. Creative Content
- It’s All About Value, Baby!
- Types of Creative Content
- How to Promote Your Creative Stuff
- Spice Up Your Content Today
Your boss’ name is Ed.
Ed hates dinosaurs because his Charmin-soft kid was emotionally scarred after a too-early viewing of Jurassic World.
If you don’t read this whole post on creative content, we will force you to go to your next employee review with Ed while wearing a dino head and taking selfies.
Why You Should Care…
Ed is asking you to outsource content. You are stuck between the bottom-dollar copywriter with the WhatsApp number flashing on Facebook (inexpensive) versus the woman with an MFA in creative writing (expensive). We aim to show you why it’s vale la peña to go with the MFA writer and select a choice of steak over flavorless ground round.
Get a Digital Tool to Help Your Creativity
Hundreds of posts, emails, and articles are published every second — does your content have what it takes to get noticed?
You need to know how to sell your brand as an experience rather than just a two-dimensional logo attached to your product.
A pleasant content experience fostered by a creative approach will help create strong first impressions and keep your product or service in the minds of your potential customers.
If you want more creativity in your content, your dinosaur-hating boss Ed recommends a helpful tool like a swipe file where you can scan images and copy that inspires you and gets the ideas bubbling.
10 Benefits of Creative Content for Your Company
If you are still doubting the power of creative content, here are ten eye-popping benefits:
- Organic search authority and visibility
- Increase referral traffic
- More social engagement
- Target customers during the customer journey
- Increase conversion rates
- Evergreen (constant exposure)
- Original research data
- Long-term cost savings
- Unique brand voice
Creative Content: Why Does My Company Need It?
You’ll benefit from having enriched multimedia content your brand could use to form a solid online presence. Below, we highlight several examples and why it’s essential to your company’s success.
You’ve probably heard the phrase: “content is king.”
Original Content Creation is Key
The days of using rewashed ads in a local newspaper are in the past.
Consumers are online, and marketing has gone digital. This is why content creation is CRUCIAL for your company.
According to Red Crow Marketing, Americans are exposed to over 4,000 ads a day!
With such abundant delivery, sticking out from the crowd is essential. This means posting consistently and supplementing your organic efforts (a.k.a. non-paid) with digital campaigns to reach a higher exposure.
Search engines and social platforms algorithms seem to have a mind of their own, learning and ranking differently daily. It sounds almost like a script for the next Terminator movie that your boss Ed’s damaged kid won’t like either!
Dope Content Formats in 2023
The advertising industry is ever-changing, so keeping up with the latest trends can help you stay ahead.
With the rise of social media, marketing managers at small and large companies now have equal opportunities to reach potential consumers online.
We have to find new, exciting ways to catch people’s attention. Still, we recommend always providing value and focusing on being helpful (your boss, Ed, is demanding results after your dino-mask-and-selfies stunt.).
How people interact with brands and make purchases has changed, so it’s only natural that how we promote our company changes too.
Here are three formats of inspiring content for people in 2023!
Videos have proven to be a successful form of creative marketing for any business.
It’s a format most people can enjoy because it allows them to learn about your brand, product or service quickly and excitingly.
Blending sound with visuals creates a fun experience that helps consumers understand the problem you’re trying to solve with your business.
One main advantage of videos is that they allow users to watch them while navigating your website or social media page.
You don’t need to pay as much attention to videos as you do when reading an article, making them an easy-to-share experience.
Another growing trend is anything from polls and questionnaires to interactive eBooks. Plus, this type of content engages people with your website and gathers insights into your target audience.
Artificial intelligence (AI)
AI plays a vital role in the latest marketing trends.
Computers can use natural language processing to determine what real people are typing and generate proper responses.
This format can create personalized conversational experiences that engage people and help them with specific problems.
AI also lets your team know more about the types of users viewing your content, helping you develop new creative ideas to meet customers’ preferences.
Creative Content Helps ROI
Return on investment (ROI) is a business investment’s financial benefit; it’s excellent in helping business owners and marketing people measure their effectiveness in generating revenue.
It’s essential to set goals to ensure it’s worth it; it’s usually represented by a ratio or percentage and is found by dividing the net gain earned from the total cost.
Creative Content Marketing
Companies that focus more on the quality of their content begin to yield better results. However, no single strategy will help you improve your returns.
Instead, you need to view each part of your content marketing as parts of an interconnected machine.
Each part must be able to pull its weight for the whole strategy and decision-making to work.
An analysis by HubSpot found the impact of content strategy in today’s workplace, with 70% of marketing managers actively investing in content marketing.
Your cranky boss Ed is making an ultimatum. Get creative or get out. Get our free swipe file, a digital tool that will help!
Content Marketing vs. Creative Content
These two are different, but they’re like brother and sister.
Content marketing is a strategy that takes your target audience as the primary source of inspiration to produce content that adds value to your buyer’s context — following the inbound principle of attracting, converting and delighting your potential customer.
Creative content is how you format specific content to generate emotions, raise awareness or persuade your audience.
Check out our other blog on creating innovative videos that will skyrocket your engagements.
It’s All About Value, Baby!
Include a strategy to craft content that provides value to your niche.
Plan and determine how your content matches your target audience’s needs with their buying journey.
We’ve crafted a complete guide to content marketing on one of our blog posts. Please click here to read the full article.
Types of Creative Content
Remember that creativity doesn’t mean you have to force your boss Ed’s traumatized kid, to watch The Exorcist from start to finish. You must use all the possible formats in your arsenal and create something original that matches your brand’s voice.
These are some of the most common ones you could try out and use to your advantage:
- Blogging – update your audience regularly and rank higher on search engines.
- Case studies – they provide solid social proof that validates your brand’s credibility.
- eBooks and guides – high value to users and powerful lead generators.
- Social media posts – give your community an inside look at your brand.
- User-generated – it raises your brand credibility, and you can leverage the power of fans.
- Newsletter – stay in contact with your prospects and build relationships.
- Research and data – great for driving traffic to your site and making your brand trustworthy.
- Webinars – a high lead-generating tool that helps boost brand awareness.
- Podcasts – expand your online reach and showcase your expertise.
- Interactive content and tools – reduce your site’s bounce rate by allowing potential buyers to answer polls, quizzes, surveys, and more.
How to Promote Your Creative Stuff
You can rely on digital strategies like SEO and social media.
SEO and Its Power
Along with SEO (Search Engine Optimization) practices and traditional marketing methods, one of the best ways to shape an immersive experience around your brand is by using creative content.
SEO is the best way to help your website to gain exposure and become available at the top of Google search results or any other search engine.
What is SEO?
It’s a technique that uses keywords to match the user’s search intent and display it on the result search page according to a few variables: the quality of your content, backlinks, credibility, and so much more.
We’ll discuss SEO in a later blog post and determine its power to spread your message like wildfire to your target audience. However, you can learn more about SEO in this article; click here.
Utilizing Social Media Platforms to Distribute Content
New platforms are already on the work, and some have gained popularity over the years, like TikTok. The bottom line is that you need to be creative, speak in your brand’s unique voice, and not be afraid to explore.
If you have a plan and understand your consumers perfectly, you’ll certainly increase your social presence and grow your audience. Here are six more tips for using social media to your advantage:
- Focus on customer service
- Promote your accounts
- Pay attention to trends
- Focus on eye-catching visuals
- Engage with your audience, don’t just post
- Set SMART goals (specific, measurable, attainable, realistic, and timely.)
- Be human (sometimes a face is better than using stock images.)
- Create an editorial calendar
- Automate your process
Original Social = More Clicks
Social media demands consistency and adaptability. It’s difficult to become famous overnight, but remember that originality can drive traffic to your website or other digital platforms.
Research your buyers and give them what they’re looking for; you have a lot of knowledge about your industry.
So, you could share plenty of information to help them understand how your products and services are the best options to solve their challenges.
Spice Up Your Content Today
Although content creation is critical to growing your brand, most business owners don’t have the time or energy to sit back and think all day creatively.
Content With Teeth is the expert who can help you spice up your content by delivering your message creatively and persuasively.
We heard your boss Ed has your neck on the guillotine after you bought a DVD of The Shining and Amazoned it to his snowflake kid. Get a free digital tool like a swipe file to develop creative ideas that will keep Ed off your back!