CWT and the creative video blog

Cat Headroom: The Definitive 2023 Guide to Creative Video

Table of Contents

  1. Use a Swipe File to Help Generate Creative Videos
  2. Types of Videos
  3. The Videos of the Present and the Future
  4. What are Creative Videos?
  5. How to Have Creative Video Ideas?
  6. The Ultimate Checklist for Video Glory
  7. Suggestions for Developing Creative Videos
  8. Have Winning Creative Videos!

What is a creative video?

That is in the eye of the beholder.

For us, the low-fi “high cheese” look of these early ’80s VHS logos gets our wheels spinning:

 

What if these graphics were combined with the Max Headroom, another ’80s pop culture sensation?

 

But what if you don’t have the budget to compete with AMC Networks which is rebooting the first artificial intelligence TV personality and witty glitchbot?

Then you create your own Cat Headroom & Friend inspired by a cute kid and her new feline friend, as seen above.

We know; it’s a picture. We’ll get it moving if you become a client 🙂

To the point at hand, we’ll leave what is an innovative video up to you and the murky vicissitudes of subjectivity. We can help with keeping things fresh, though.

 

Why You Should Care…

In this post, we aim to give video newbies and experienced creators who are tackling brand video ideas on how to keep things from getting stale.

We’ll cover how to generate killer video ideas without spending a fortune.

 

Use a Swipe File to Help Generate Creative Videos

When you don’t know what to write and have nothing but a soul-crushing white screen staring at you bleakly, that’s when you need a tool to generate ideas. So, it would be best to have a tool like a swipe file.

A swipe file is a collection of unique content to get new ideas — you can save images and/or text sections from emails, social media posts, online ads, videos, blogs, and any media you can screenshot and store as a resource in a spreadsheet format.

The primary purpose of a swipe file is to scan the collection of images and text and, by osmosis, have new associations and ideas gurgle to the surface like bubbling water from an underground hot spring.

For example, you could scan a shot from a Max Headroom YouTube video and then the image from a Tweet of cheesy 1980s VHS graphics and get the inspiration to synthesize the two.

Types of Videos

Before getting into our top video ideas, you must understand the different video formats you can create.

Thankfully, many examples content creators and companies have produced will enlighten and motivate you.

Let’s review some of the most popular video formats trending today!

Use a DSLR to create videos like explainer videos

Tutorials/ How-To Vids

This popular video style demonstrates how your product or service works. It’s considered a powerful selling tool to help your audience experience the usability of your product or service. It walks your viewers through a process and answers relevant questions.

 

Explainer Video

Businesses often use these to help viewers solve problems or illustrate a particular topic. They articulate what your company does to people unfamiliar with your business.

It’s typically built to tackle three things: the problem your company is trying to solve, who you are trying to help, and the experience they’ll earn when choosing your products or services.

Testimonials

Testimonials focus on the customer experience. It showcases the positive experience a company or individual had with your business. In summary, a client explains how and why your company was the best choice in the market.

 

Case Studies

Case studies illustrate your company’s value by answering every customer’s question before purchasing: “Will this offer deliver what it promises?”

If done right, you’ll be able to explain your products and services in detail.

This style is a great selling tool because they build trust and offer a clear road map to solve a particular problem. Case studies are BoFu ( “bottom-of-funnel”) content where a prospect has researched you and needs a compelling reason to become a buyer.

 

Video Sales Letter

This type of video persuades a target audience to buy your particular product or service.

 

Social Media

Videos are at the cusp of social media content.

Social media is hungry for video content thanks to the rise of the short-video content displayed in TikTok and Instagram Reels.

They’re a great way to reach audiences of all ages and get your message across social media faster and cheaper.

You might say you need a whole Hollywood production team to produce this content, but you’ll be surprised.

Most content creators use their phones, essential lighting, and a solid microphone to deliver their message. It’s about making your content more human and accessible to your audience.

 

Promotional

These are the most sales-oriented videos on this list; they promote a specific marketing initiative, sale, or event.

It builds awareness and grabs your audience’s attention by getting to the point quickly and aiming to have a positive impact.

 

 

The Videos of the Present and the Future

Use VR as a creative video idea

Livestream Videos

People look for an intimate connection with others and brands on digital channels. So, when you go live and have a dialogue with your followers, it gives a sense of having an in-person conversation.

You allow others to ask questions, complement your work, raise awareness and help them with their challenges in a more human approach.

Livestreams have around 8.2 billion hours of content watched during the third quarter of 2021 and growing, according to Statista.

 

Video Blogs

Yes! Video blogs or “vlogs” are also becoming popular worldwide. They’re a great way to present educational and awareness content without a written blog.

These videos are typical on YouTube, where people share their knowledge on various topics. It’s a great way to keep that human element while using visual resources to help to get your message across.

 

360° videos

Last but not least is the 360° videos. The main difference is that these are recorded in all directions, allowing you to control the viewing directions.

You’ve probably seen this technology with real estate companies that showcase listed homes to home buyers and sellers.

However, there are many other ways that other companies can take advantage of this tool.

It’s been resonating with most audiences, and they have the potential to become the dominating video type of the future.

If you would like help developing creative video ideas, get Content with Teeth’s swipe file.

 

What are Creative Videos?

Ok, we’ve discussed video types and the primary purpose of your content strategy, but what does it mean, and how does it help your business? How can you craft the perfect idea?

Simple.

Creativity is everywhere; it’s just a matter of utilizing your resources and creating something new, ambitious, and interesting that WOWs your audience; it’s more than using the latest visual effects or fancy filters.

It’s about using all your talent and resources to deliver a clear message and have top creative video ideas.

Take TikTok, one of the most popular social media platforms to date. It’s competing with Instagram Reels and has fantastic tools that help content creators craft eye-popping videos.

However, innovative video exists outside these apps, and you have what it takes to create something visually appealing, intelligent, and memorable.

How to Have Creative Video Ideas?

Barbie is inviting people to be creative content producers

Relax. You don’t need to learn to dance or dress like an overweight panda.

When it comes to filming or recording something, there are some essential elements you need to consider:

  • Sound
  • Lighting
  • Setting
  • Cinematography
  • Narrative
  • Performance
  • Editing

Filming is a whole new language, and it’s hard work. Don’t worry. We’ll give you the essential elements to craft an awesome video.

Many people didn’t go to film school and are creating unique content for social media; it’s a matter of trusting yourself.

The Ultimate Checklist for Video Glory!

#1 Brainstorm. Narrow down the topic of your video, who’s your target audience, and what message you want to communicate. Use a digital tool like a swipe file to generate ideas.

#2 Write a script. Again, keep your ideas in order and ensure a consistent narrative with a simple text.

#3 Create a storyboard. You can use pictures or half-made drawings to understand what shots you need to film clearly.

#4 Use lighting. Use different colors, create shadows in the background and play with different styles to give your video personality. Learn three-point lighting and buy all your equipment at Home Depot for almost no money.

#5 Use sound and music if needed. Get a good microphone and decide if background music or sound FX makes sense. Search for royalty-free or copyright-free music on YouTube for quality but inexpensive music to use for your video.

#6 Edit. You can spin your video in all directions with good editing. If you are financially strapped, get free or low-cost video editing software. Trim long sequences and mistakes. “Kill your babies” by removing unnecessary scenes.

Suggestions for Developing Creative Videos

Beyond cinematic language, more options exist to create a fantastic video that WOWs your audience. Here are seven suggestions to spice up those creative ideas!

Use a DSLR camera to shoot creative videos like explainer videos

  1. Use animation – especially on an explainer video or story-based content.
  2. Make a parody – sometimes funny is better. Don’t be afraid to add some humor to your content.
  3. Send a message to your audience, ask questions or ask for feedback
  4. Go behind the scenes – show what is happening while working on your projects; your audience will appreciate it!
  5. Get still photos from the production. They can be used for social media and YouTube thumbnails.
  6. Record a time-lapse or a before-and-after video – a great way to show a project’s progress or final product.
  7. Create a thank you video – giving back and being grateful to your followers for their support is always good.
  8. Do a team member interview – show off your team and let them explain their day-to-day basis and what they love doing the most.

Have Winning Creative Videos!

Sometimes, a boring video can become a fantastic piece with great editing or the right music.

The key to achieving a successful video is always to have your audience in mind and trust your skills.

Have this fact in mind; you’ll never be able to please everybody. So, trust your guts and start creating videos today without remorse.

Creative videos starts with inspiration. Inspiration can bubble from a swipe file, a spreadsheet where you can scan inspirational images and text and develop new ideas. Get Content with Teeth’s swipe file for free below!

how content marketing works?

Could Fred Flintstone Describe How Content Marketing Works?

Table of Contents

 

Is content marketing so easy a caveman could do it?

 

Does Fred Flintstone, the most genial of cavemen, throw up a blog or video on bedrock.io, have prospects click, and the dough starts rolling in?

We’ll explain in this post how it’s a little more complicated than that.

Why You Should Care?

If you’re a business owner or marketing professional looking to expand your skills, you’ve heard of content but have questions. Learn precisely what content marketing is, how it works and why it is a steadily performing tool in any marketing strategy.

What is Content Marketing? 

2 x 280 characters should do it:

 

Content marketing fuels your efforts by keeping your brand in front of your audience and connecting with potential customers. It also gives you the chance to increase traffic to your website, establish trust, develop brand personality and support the conversion funnel where prospects become aware of your brand and progress downward to the point where they become actual customers.

A content marketing strategy is a non-intrusive way to reach your target audience and help them with their pain points and challenges through valuable information like industry news, case studies, guides, and more. Content marketing differs from traditional advertising because it focuses on customers rather than a business’s products and services.

Hypothetical Content Marketing Efforts

Learn how content marketing works?

Let’s say you have a travel agency and want to create brand awareness while helping your customers achieve a trip they’ll never forget.

You understand that your buyer is having a rough time putting together a travel plan that will not make them choose between eating or traveling. So, you establish a documented content marketing strategy that will answer their questions, plus let them know you’re the ultimate guide to building the perfect travel plan. 

You decide to use Instagram to create educational social media posts about the benefits of a complete travel plan, industry news, testimonials, case studies, and other content assets.  Next, you offer them a free guide to help them see hotels, airfare, and the best dates to travel.

Once they have downloaded the guide and given you their contact information, it’s time to nurture them with an email campaign.  You’ll soon determine which leads are interested in buying your services or are still considering purchasing in the future.

This example is a glance at how content works, but there are still a few details ahead. Check out our past blog post on creating content that converts!

The Benefits of Content Marketing

How content marketing works for your business?

Before we see how the gears grind, let’s explore some of the benefits of content over traditional marketing:

Customer engagement: by crafting your content for your blog, social media platforms, landing page or website, you’re more than likely to reach your potential audience and the conduit — search engines like Google. 

Brand awareness and thought leadership: by talking about your industry and educating your audience about what you do, you’re allowing them to find answers and learn more about or process. They’ll see you as a reliable source of information and a credible company. 

Lead generation and nurturing: if you have a free eBook and offer it in exchange for your audience’s contact information, you’ll quickly gain potential leads to nurture them down your sales funnel. Likewise, an email campaign will let you connect with your prospects and provide insight to see which contacts are ready to become a customer based who opens and engages with your email content.

Sales enablement: content marketing isn’t just for the marketing department; your sales team can share the content your team creates to help your audience find the answers they need. If you create a video FAQ on your website, the sales team can copy the link and send it to prospects instead of wasting time regurgitating stock answers.

What Do Content Marketers Do?

What content marketing does?

Content marketers are responsible for creating content that resonates with their ideal buyer persona, follows their brand’s tone of voice, and uses easy-to-follow language. 

These are some of the skills they need to have: 

  • The ability to do deep research on a specific subject
  • They need to understand a brands voice like it’s their own
  • Understand basic search engine optimization (SEO) concepts like keyword optimization
  • Strategy and analysis capabilities to identify which assets work and which don’t
  • The ability to produce content in various formats and with key players like influencers, actors, designers, writers, videographers, etc.

Content Formats and How It All Works

Our top eight content formats will succeed in your marketing efforts!

  • Blog Posts
  • EBooks and Whitepapers
  • Infographics and Visual Design 
  • Videos
  • Case Studios
  • Website Copy
  • Newsletters and Emails
  • Social Media

Blog Posts

These deserve your attention because they help your website become discoverable by powerful magnets like Google. In summary, you have two significant advantages: you’ll educate your audience about your industry and help the search engine rank your content better on a results page (SERP).

With a blog, you have an opportunity to bring people to your site and increase the chances of conversions. For example, let’s say you saw this post on one of our social media channels, clicked on it, landed on our site, read it, saw our eBook, downloaded it, and PRESTO! Now you’re in our monthly newsletter. It’s not too much more complicated than Fred Flintstones’ POST-CLICK-CUSTOMER model.

EBooks and Whitepapers A.K.A. Lead Magnets

If done right, your audience will find enough value in these types of content that they are willing to exchange their contact information for it. It’s not a sale but an indication that your visitors get the answers they need while engaging with your brand. Next, nurture them with an email campaign to get closer to the decision stage.

Newsletter and Emails

Emails are crucial in a content marketing campaign if done right. You have a chance to connect with your target audience even further and lead them down the marketing funnel. To have a successful marketing campaign, you must align your emails or newsletter to your buyer’s context. Let’s say somebody visited your website, downloaded your eBook, and gets an email notification thanking them and inviting them to read more about another topic of interest. It takes twelve touch points or more for people to purchase, so emails are a critical component to splash water in your prospect’s face and keep them engaged.

The power of content marketing

Infographics and Visual Design

This format suits an audience that might not like to read a whole blog post. On the other hand, maybe your buyers prefer quick information. So, infographics or visual design could be the best way to present your content. Remember that content marketing is consumer-centric, so you must choose the type of format according to what different segments of your audience like to interact with.

Infographic elements for content marketing

Videos

People are consuming at least six hours a day of video content. As a result, it’s increasingly common for brands to use video, especially with TikTok, Instagram Reels, and YouTube Shorts on the rise. So how would you integrate video into your content marketing mix?

Videos for content marketing

Case Studies

This type of format is a valuable tool for closing sales. It gives you more credibility by showing your prospect a feel of the service through another person’s experience. Think of it as a more elaborate written testimonial where you detail the specific steps that benefitted your customer.

Website Copy

Your site is an essential tool, and the copy is crucial. Visitors will probably bounce (visit one page and exit) if you have very long and dense text on your site. Your writing should convey the essential information to help those visitors understand: who you are, what you offer, and how they can connect with you. There are many templates, but a skilled copywriter can help you distill your copy into easy-to-read nuggets that convert.

Social Media

It’s last but certainly not least. These platforms are vital for distributing your content, but which social media is right for your business? It depends on your ideal customer. Understanding your audience, business value proposition, and products and services in full detail will help you choose the right channel to delight your audience with meaningful content. 

Yabba Dabba Content! 

Flintstones content marketing

Here is a formula that would make Fred Flintstone cry out his catch-phrase of contentment:

Put out content so that people will find it and engage with it. Keep pumping out content to keep their interest until they become a customer.

How content marketing works is simple right?

Not really.

This introduction sketches principles, not details. A successful content marketing strategy is a tremendous amount of work. If you want a company that doesn’t go back to the stone ages but can certainly roll a barrel on a round stone, check out Content with Teeth. Tap HERE for a free consultation, or call us at +1 (888) 552-9235.

If you’re just passing through, leave a comment and share this post!

 

Content with Teeth is a content creator service with over 20 years of experience

Content Creator Service

Good content creation on your website gives your customers the information they need and helps increase your ranking on search engines. Here at Content with Teeth, we specialize in web content creation to help you rank higher in the Search Engine Results Pages or SERPs. Our content creator service aims to develop educational and entertaining content that provides value and engages your audience.

We’ll start by collaborating with you to understand your brand, audience and industry. Once we know that, we’ll create engaging, unique and on-brand content.

Content That We Create

At Content with Teeth, we offer different types of content creation services. Some of the types of content we can create include:

Landing Page Copy 

Landing pages play a vital role in engaging your customer. Here at Content with Teeth, we know what it takes for an audience to engage, get drawn into your copy and continue scrolling through your website. We can boost exposure to your products or services by creating SEO-optimized landing pages.

White Paper Services 

White papers are the standard of sales content. They need to provide value for your audience to be effective. Whether you’re looking to get five pages or fifty pages, we create engaging copy for sales enablement.

Copywriting Services 

Our writers can write compelling copy for your social media posts, video descriptions, paid ads and anywhere you need solid copy to boost sales. We know what works for your business—and what doesn’t. We can help you write compelling content to guide future growth.

Blog Writing Services 

Building a quality blog for your website takes time. We can serve as your company content writer. We can help you create a content library that captivates your prospective audience and help you build a solid reputation as a thought leader in your industry.

Press Releases

A press release puts your business in the spotlight. It boosts your brand recognition and helps you generate quality traffic to your website. We can create an effective press release that tells your story and engage your audience.

Newsletters

If your company needs a daily, weekly, or monthly newsletter, we can help. Our team can create creating an eye-catching and engaging newsletter. We can create an attention-grabbing newsletter that will progress your brand awareness and meet your objective.

Video Content

You’re shutting the door for many potential customers if you’re not creating video content. Video can drive more traffic to your website. Depending on your industry, we can help you create explainer videos, demo videos, how-to videos or customer testimonials.

We also create include free guides, eBooks, interactive content, case studies, email campaigns and much more.

Struggling To Write Great Content For Your Website? We Can Help

Well-written content is a must in today’s competitive online market. You need high-quality content that will appeal to customers. Here at Content with Teeth, we can produce engaging content about your business. Contact us today at 1-888-552-9235 for more information about our content creation services.

SWFL Teen Summer Kates was recently recognized for her Florida philanthropy efforts

Local Teen Does Florida Philanthropy & The Come Up

Looking for a ray of sunshine in the sea of negativity surrounding us?

Summer Kates and her project are a ray of sunshine

Looking for chocolate chip cookies falling from the sky, all courtesy of a young woman destined to be a force in Florida and nonprofits in the future?

Start with Summer Kates, a Southwest Florida young person who just graduated from high school and turned an early childhood accident into Youth Philanthropist of the Year awarded a couple years ago by the Lee/Collier chapter of the Association of Fundraising Professionals (AFP).

Check out our latest episode of Content with Teeth’s video podcast The Come Up where host Scrappy Jackson interviews Summer who started selling cookies to benefit the Golisano Children’s Hospital of Southwest Florida, a community foundation in the Florida philanthropic network.

The Come Up Episode 7: SWFL Youth Philanthropy Highlights

Summer's Project and Florida philant

Terrible Accident: Learn how local teen Summer turned a tragic episode early in her life into a positive one benefitting the community and local nonprofits.

Move over Double Tree Suites: Summer reveals how selling chocolate chip cookies in her community blossomed into an award-winning philanthropic collaboration.

Florida teen philanthropic services

Hail to the…: Summer reveals her college plans to Scrappy who is reeling as a Florida Gator. Florida football rivalries are discussed. The Florida nonprofits community will never be the same after virtual high fives are exchanged!

Never Give Up: Summer details the keys to her success and what drives her forward into the next chapter in her life. Old and young alike can benefit from this wise teen’s vibrant soul.

Watch the episode and learn how to appreciate life and Summer’s plans to take her chocolate chip cookie nonprofits empire global!

About Summer Kates & Content with Teeth

For UnBoring Content like The Come Up, contact Content with Teeth HERE. Find out more about Summer Kates and her project HERE.

The Come Up Episode 7 Video Transcript

Scrappy Jackson:

The Come Up, a podcast featuring in Southwest Florida entrepreneurs. I’m Scrappy. And if you’d like to be a guest, text Mike at 21000 or me at IG, Hey Scrappy. We’re brought to you by Content With Teeth, a highly energetic creative content marketing agency. Doing it really big, like this big logo behind me.

Scrappy Jackson:

And today we celebrate Summer Kates, a young woman who certainly has an entrepreneurial spirit. Maybe not a traditional entrepreneur, but doing it really big. A victim of a car accident as a child, she flipped the script, taking her traumatic experience and turning into something amazing. A charity we call Summer’s Project. Welcome Summer.

Summer Kates:

Hi.

Scrappy Jackson:

Very cool to have you here.

Summer Kates:

Thank you for having me. It means a lot.

Scrappy Jackson:

Yeah. Yeah. I appreciate it. I know you’ve done a lot of interviews and you’re famous in Southwest Florida, but humble Content With Teeth Come Up podcast is thrilled to have you.

Summer Kates:

I’m excited to be here.

Scrappy Jackson:

So first off, congratulations. You just graduated from high school?

Summer Kates:

I did, yes.

Scrappy Jackson:

What was graduation like?

Summer Kates:

It was a mixture of emotions. I’m excited, but it’s just sad leaving the past.

Scrappy Jackson:

What are you going to do next?

Summer Kates:

I’m off to Florida State University. As of right now taking-

Scrappy Jackson:

Wait, wait, wait, wait, wait, wait. We have to stop this interview. I’m a University of Florida Gator.

Summer Kates:

Oh yeah. I was a University of Florida Gator, but paths have brought me to FSU.

Scrappy Jackson:

Okay. Have you learned to do [inaudible 00:01:42]?

Summer Kates:

Not yet. Not yet. It’ll come.

Scrappy Jackson:

Have you been to a game yet?

Summer Kates:

I have been doing the null sign, yes. That’s something I have to.

Scrappy Jackson:

You probably could get any college you want. You had a 5.5 GPA. That’s pretty amazing.

Summer Kates:

Oh yeah. It was between FSU and University of Georgia for me.

Scrappy Jackson:

Okay.

Summer Kates:

Tuition, it’s crazy nowadays.

Scrappy Jackson:

Absolutely. Absolutely. And you have this accident when you’re 10 years old?

Summer Kates:

Yes.

Scrappy Jackson:

This terrible car accident and you were in the hospital, Golisano Hospital. And you’re in pain. You’re recovering. It’s a difficult recovery. It’s a long recovery. And what’s going through your mind right after the accident?

Summer Kates:

You know, me being a 10 year old, I was also a very competitive soccer player. So my main idea in my head was, am I going to play soccer again? ‘Cause I had shattered my femur, which is one of your main bones that you need to walk and do basic functions of life. So not only was I scared, ’cause I had a fear of the hospital at that time. So not only was I petrified of being in the hospital, I was worried I was never going to do what I love most again. So it was just in my mind, just a scary experience.

Scrappy Jackson:

You were thinking about yourself at that moment, right?

Summer Kates:

Yes.

Scrappy Jackson:

Absolutely. Absolutely. Are you okay now? Is your femur okay now?

Summer Kates:

Yeah, I’m perfectly good now. I’ve been playing soccer for a few years.

Scrappy Jackson:

Awesome. Awesome.

Summer Kates:

Yeah. It only took about a year to get back on the field.

Scrappy Jackson:

Okay. So you’re thinking about yourself. You’re worried about soccer. But somewhere you flipped the script and said, “You know what? I can turn this into a positive.” So you’re at the hospital. You’re seeing fellow kids, fellow children, going through a lot. What made you compassionate?

Summer Kates:

Yeah. Being scared at the hospital, it took me about a day I want to say, and I started to notice how comforting the staff was. And I was just blown away about how comfortable they made me feel during my stay. They had, especially at Golisano, they had this big game room. And me being fresh out of surgery, they encouraged me to walk with my walker to the game room. So they not only motivated me through the steps of my recovery, but they were just always there for me to talk. I remember specifically, they brought a dog in one day to-

Scrappy Jackson:

I love that. I love that.

Summer Kates:

Yeah. Yeah. So I’ll always remember that. So once I saw the level of comfort that they provide the kids, I was just, wow. I want other kids to see this so that they’re not scared to go to the hospital like I once was.

Scrappy Jackson:

Very nice, very nice. Very caring, sensitive. But some of the kids over there were in a lot worse shape than you.

Summer Kates:

Yes.

Scrappy Jackson:

Did that lead to maybe thinking about a charity?

Summer Kates:

Yeah, it did. It really did, because there’s just so many circumstances that go behind it. Because there’s kids that are there for long term, and you have to think if a kid is living there, they want it to feel like home. They want it to be comfortable and have toys and games. And they just want to have a fun experience in a bad time.

Scrappy Jackson:

Do you go back there often?

Summer Kates:

I try, but with COVID it’s kind of iffy.

Scrappy Jackson:

True.

Summer Kates:

I’ve always wanted to go and just walk around and see the kids. Kind of be a support system. But with COVID, it’s just ruined any of those chances.

Scrappy Jackson:

You’re in a very unique situation at age 10. And you acted like an adult. You’re very mature for your age. And when you think about it, I compare it… I don’t know if you’re familiar with it, Buddhism. Buddhism is about being mindful in the moment and appreciating life and not taking it for granted. And this moment with you is a moment. I’m having a moment with Summer Kates right now. So what did you learn from your experience as far as appreciating life?

Summer Kates:

You know, it was really to just take the good out of the bad, because I feel like everybody, especially nowadays, is just so negative on any sort of experience. So it’s really there is always at least one positive outcome in a bad experience. You just have to be optimistic about how you’re looking at it. And for me, I just saw, well, I can motivate other kids and just show the good in the hospital rather than all the bad in the hospital.

Summer Kates:

‘Cause I feel like, especially for kids, their minds aren’t fully developed on the fact that the hospital is to help fix you. It’s more of just this scary place with a bunch of hurt people.

Scrappy Jackson:

Sure.

Summer Kates:

So I feel trying to get the message out to these kids that like, “Oh, it’s a fun place. They’re they’re help you.” And I just feel like that just motivates that message.

Scrappy Jackson:

I would love to bring a pot belly pig to Golisano Hospital and have the kids hang out with it for a day. They’re pretty tame. They’re pretty mature. They’re trained pretty well. Wouldn’t that be cool?

Summer Kates:

It would. It would.

Scrappy Jackson:

So you decide to make these cookies, these wonderful chocolate cookies. Tell us about them.

Summer Kates:

My mom and I, we’ve always been in the kitchen baking. The whole reason Summer’s Project started was I was with my best friend and I was like, “Let’s do a bake sale and just give whatever money we make.” So we had just a bunch of just store bought stuff, and then some of our homemade chocolate chip cookies out on our backyard. And we were just selling stuff. We donated maybe $90, but it was just the thought that counted. And we just got such amazing feedback from our chocolate chip cookies. And we just came up to the idea. Yeah, people want to give back to a reason, but it’s just an extra nice little treat to have a cookie on the side too. And so it just circled around this idea of these giant chocolate chip cookies. And they’re just amazing.

Scrappy Jackson:

They’re huge.

Summer Kates:

They’re ginormous.

Scrappy Jackson:

I’ve seen a picture of them.

Summer Kates:

Yes.

Scrappy Jackson:

I don’t need three cookies. I only need one of yours.

Summer Kates:

Oh yeah. They’re giant. And if you pop them in the microwave, it’s just perfection.

Scrappy Jackson:

And you put some sprinkles on them too?

Summer Kates:

Sometimes.

Scrappy Jackson:

Okay. I saw the one with the sprinkles. Very nice. Very nice.

Summer Kates:

Oh yeah.

Scrappy Jackson:

Yeah.

Summer Kates:

We have a few different flavors going on now, but our chocolate chips are our OG originals.

Scrappy Jackson:

So you go from the front lawn, making these wonderful cookies, and what was the next step?

Summer Kates:

Next step was it just started baked sales, annually. And then we started to get some recognition from the community and we started getting events. So there was a few breweries that accepted us to just set up a table, and just have posters out. And people could come up and I could explain the story, and then people could choose to donate. And there’s been a few farmer’s markets. And then as word kept spreading, there’s just more opportunities opening up. News segments started reaching out, some radios. So it just all slowly grew because of the community.

Scrappy Jackson:

And you’ve raised how much to date?

Summer Kates:

To date, it’s about roughly over $21,000.

Scrappy Jackson:

I’m giving you a high five, Summer. A high five through the podcast. You go, girl. That’s awesome. So you’re off to Florida State. How are we going to keep this cookie thing alive? How are we going to keep it cooking?

Summer Kates:

So my little brother is hoping to follow in my footsteps and we’re taking a different approach. Because we’re so focused on kids are our future, and instead of circling around the hospital, we’re hoping to bring it around the environment and bettering our environment around. And in general, just helping the future.

Summer Kates:

And so not only is he hoping to follow in my footsteps, but I also don’t plan on stopping this.

Scrappy Jackson:

Good.

Summer Kates:

I plan on helping hospitals around Florida State University, and obviously still helping Golisano because I just love them. So it won’t be as big of a thing as it has been, but I definitely don’t plan on stopping anytime soon.

Scrappy Jackson:

Why can’t we take it global?

Summer Kates:

I mean, why not? Got to work our way there.

Scrappy Jackson:

It’s a wonderful thing. It’s a wonderful thing. So your mom, very strong. She’s empowered you. In many respects you probably empowered her, one way or another. And your dad. So tell us about your mom.

Summer Kates:

Yeah. When I was hit by the car, she was pregnant with my little brother. So it was just hard for her because there’s times where she couldn’t be in the room with me just because she was pregnant. So I do think it impacted her a lot. Just not being able to be there every single step of the way almost. But I feel once we started up with the cookies, it was not only was it a moment for us to work together and just have that bonding moment. But it also brought us together with doing something that we both love to do,

Scrappy Jackson:

Very nice. Very nice. Youth philanthropist of the year, 2021. How special is that?

Summer Kates:

I can’t even have words to describe it. It was just such a surreal feeling, getting that award.

Scrappy Jackson:

Okay. And Summer, what advice would you give to yourself when you were a freshman? Looking back on the four years?

Summer Kates:

I just want to say just never give up, because I would’ve never imagined I’d come this far. And once I received that award, I was just like, wow. If I gave up, I would never have received this.

Scrappy Jackson:

That’s your advice to yourself. Now at graduation, if you had a chance to make a speech, what kind of knowledge would you give your classmates?

Summer Kates:

That’s tough. And I want to take inspiration behind another speech that a kid had talked about. It was mainly about choosing your own path, because we could all be told that there’s only one direction to go in life. But realistically, every direction you choose has many pitchfork-like paths to it. So I just feel there’s just so many opportunities and you just have to choose what fits you best.

Scrappy Jackson:

What are you going to study at Florida State?

Summer Kates:

Right now, I’m in advertising. That’s what I’m going into.

Scrappy Jackson:

You should consider communications and broadcasting because you’re amazing.

Summer Kates:

Thank you. Communications did cross my mind and I know majors always change. But right now advertising is where my head is at.

Scrappy Jackson:

Go to the football games. They’re amazing.

Summer Kates:

Oh, I will.

Scrappy Jackson:

Amazing experience. Definitely. Definitely. Any shout outs, your friends of yours? Because I know this wasn’t a solo effort. You and your mom did big things, but I know you had some help.

Summer Kates:

Yeah. If I were to give a big shout out, it’d be to my best friend Kylie, because she was there for me for my very first bake sale that started Summer’s Project. So she’s just been a shadow throughout this whole process of Summer’s Project. And so I just want to say thank you for that.

Scrappy Jackson:

Okay. And you want to share any of your handles, your social media handles?

Summer Kates:

Yeah, sure. I mean everything should just be Summer’s Project. So Instagram, Twitter, Facebook. Just type in Summer’s Project and it should all just pop up right there.

Scrappy Jackson:

On the radio, I give big hugs through the telephone. In the podcast, I’m giving you hugs, Summer. You did amazing things. You’re going to continue to do amazing things. We got nothing but love for you.

Summer Kates:

Thank you so much.

Scrappy Jackson:

The Come Up, a podcast featuring in Southwest Florida entrepreneurs. I’m Scrappy. And if you’d like to be a guest, text Mike at 21000 or me at IG, Hey Scrappy. We’re brought to you by Content With Teeth, a highly energetic creative content marketing agency. Doing it really big, like this big logo behind me.

Scrappy Jackson:

And today we celebrate Summer Kates, a young woman who certainly has an entrepreneurial spirit. Maybe not a traditional entrepreneur, but doing it really big. A victim of a car accident as a child, she flipped the script, taking her traumatic experience and turning into something amazing. A charity we call Summer’s Project. Welcome Summer.

Summer Kates:

Hi.

Scrappy Jackson:

Very cool to have you here.

Summer Kates:

Thank you for having me. It means a lot.

Scrappy Jackson:

Yeah. Yeah. I appreciate it. I know you’ve done a lot of interviews and you’re famous in Southwest Florida, but humble Content With Teeth Come Up podcast is thrilled to have you.

Summer Kates:

I’m excited to be here.

Scrappy Jackson:

So first off, congratulations. You just graduated from high school?

Summer Kates:

I did, yes.

Scrappy Jackson:

What was graduation like?

Summer Kates:

It was a mixture of emotions. I’m excited, but it’s just sad leaving the past.

Scrappy Jackson:

What are you going to do next?

Summer Kates:

I’m off to Florida State University. As of right now taking-

Scrappy Jackson:

Wait, wait, wait, wait, wait, wait. We have to stop this interview. I’m a University of Florida Gator.

Summer Kates:

Oh yeah. I was a University of Florida Gator, but paths have brought me to FSU.

Scrappy Jackson:

Okay. Have you learned to do [inaudible 00:01:42]?

Summer Kates:

Not yet. Not yet. It’ll come.

Scrappy Jackson:

Have you been to a game yet?

Summer Kates:

I have been doing the null sign, yes. That’s something I have to.

Scrappy Jackson:

You probably could get any college you want. You had a 5.5 GPA. That’s pretty amazing.

Summer Kates:

Oh yeah. It was between FSU and University of Georgia for me.

Scrappy Jackson:

Okay.

Summer Kates:

Tuition, it’s crazy nowadays.

Scrappy Jackson:

Absolutely. Absolutely. And you have this accident when you’re 10 years old?

Summer Kates:

Yes.

Scrappy Jackson:

This terrible car accident and you were in the hospital, Golisano Hospital. And you’re in pain. You’re recovering. It’s a difficult recovery. It’s a long recovery. And what’s going through your mind right after the accident?

Summer Kates:

You know, me being a 10 year old, I was also a very competitive soccer player. So my main idea in my head was, am I going to play soccer again? ‘Cause I had shattered my femur, which is one of your main bones that you need to walk and do basic functions of life. So not only was I scared, ’cause I had a fear of the hospital at that time. So not only was I petrified of being in the hospital, I was worried I was never going to do what I love most again. So it was just in my mind, just a scary experience.

Scrappy Jackson:

You were thinking about yourself at that moment, right?

Summer Kates:

Yes.

Scrappy Jackson:

Absolutely. Absolutely. Are you okay now? Is your femur okay now?

Summer Kates:

Yeah, I’m perfectly good now. I’ve been playing soccer for a few years.

Scrappy Jackson:

Awesome. Awesome.

Summer Kates:

Yeah. It only took about a year to get back on the field.

Scrappy Jackson:

Okay. So you’re thinking about yourself. You’re worried about soccer. But somewhere you flipped the script and said, “You know what? I can turn this into a positive.” So you’re at the hospital. You’re seeing fellow kids, fellow children, going through a lot. What made you compassionate?

Summer Kates:

Yeah. Being scared at the hospital, it took me about a day I want to say, and I started to notice how comforting the staff was. And I was just blown away about how comfortable they made me feel during my stay. They had, especially at Golisano, they had this big game room. And me being fresh out of surgery, they encouraged me to walk with my walker to the game room. So they not only motivated me through the steps of my recovery, but they were just always there for me to talk. I remember specifically, they brought a dog in one day to-

Scrappy Jackson:

I love that. I love that.

Summer Kates:

Yeah. Yeah. So I’ll always remember that. So once I saw the level of comfort that they provide the kids, I was just, wow. I want other kids to see this so that they’re not scared to go to the hospital like I once was.

Scrappy Jackson:

Very nice, very nice. Very caring, sensitive. But some of the kids over there were in a lot worse shape than you.

Summer Kates:

Yes.

Scrappy Jackson:

Did that lead to maybe thinking about a charity?

Summer Kates:

Yeah, it did. It really did, because there’s just so many circumstances that go behind it. Because there’s kids that are there for long term, and you have to think if a kid is living there, they want it to feel like home. They want it to be comfortable and have toys and games. And they just want to have a fun experience in a bad time.

Scrappy Jackson:

Do you go back there often?

Summer Kates:

I try, but with COVID it’s kind of iffy.

Scrappy Jackson:

True.

Summer Kates:

I’ve always wanted to go and just walk around and see the kids. Kind of be a support system. But with COVID, it’s just ruined any of those chances.

Scrappy Jackson:

You’re in a very unique situation at age 10. And you acted like an adult. You’re very mature for your age. And when you think about it, I compare it… I don’t know if you’re familiar with it, Buddhism. Buddhism is about being mindful in the moment and appreciating life and not taking it for granted. And this moment with you is a moment. I’m having a moment with Summer Kates right now. So what did you learn from your experience as far as appreciating life?

Summer Kates:

You know, it was really to just take the good out of the bad, because I feel like everybody, especially nowadays, is just so negative on any sort of experience. So it’s really there is always at least one positive outcome in a bad experience. You just have to be optimistic about how you’re looking at it. And for me, I just saw, well, I can motivate other kids and just show the good in the hospital rather than all the bad in the hospital.

Summer Kates:

‘Cause I feel like, especially for kids, their minds aren’t fully developed on the fact that the hospital is to help fix you. It’s more of just this scary place with a bunch of hurt people.

Scrappy Jackson:

Sure.

Summer Kates:

So I feel trying to get the message out to these kids that like, “Oh, it’s a fun place. They’re they’re help you.” And I just feel like that just motivates that message.

Scrappy Jackson:

I would love to bring a pot belly pig to Golisano Hospital and have the kids hang out with it for a day. They’re pretty tame. They’re pretty mature. They’re trained pretty well. Wouldn’t that be cool?

Summer Kates:

It would. It would.

Scrappy Jackson:

So you decide to make these cookies, these wonderful chocolate cookies. Tell us about them.

Summer Kates:

My mom and I, we’ve always been in the kitchen baking. The whole reason Summer’s Project started was I was with my best friend and I was like, “Let’s do a bake sale and just give whatever money we make.” So we had just a bunch of just store bought stuff, and then some of our homemade chocolate chip cookies out on our backyard. And we were just selling stuff. We donated maybe $90, but it was just the thought that counted. And we just got such amazing feedback from our chocolate chip cookies. And we just came up to the idea. Yeah, people want to give back to a reason, but it’s just an extra nice little treat to have a cookie on the side too. And so it just circled around this idea of these giant chocolate chip cookies. And they’re just amazing.

Scrappy Jackson:

They’re huge.

Summer Kates:

They’re ginormous.

Scrappy Jackson:

I’ve seen a picture of them.

Summer Kates:

Yes.

Scrappy Jackson:

I don’t need three cookies. I only need one of yours.

Summer Kates:

Oh yeah. They’re giant. And if you pop them in the microwave, it’s just perfection.

Scrappy Jackson:

And you put some sprinkles on them too?

Summer Kates:

Sometimes.

Scrappy Jackson:

Okay. I saw the one with the sprinkles. Very nice. Very nice.

Summer Kates:

Oh yeah.

Scrappy Jackson:

Yeah.

Summer Kates:

We have a few different flavors going on now, but our chocolate chips are our OG originals.

Scrappy Jackson:

So you go from the front lawn, making these wonderful cookies, and what was the next step?

Summer Kates:

Next step was it just started baked sales, annually. And then we started to get some recognition from the community and we started getting events. So there was a few breweries that accepted us to just set up a table, and just have posters out. And people could come up and I could explain the story, and then people could choose to donate. And there’s been a few farmer’s markets. And then as word kept spreading, there’s just more opportunities opening up. News segments started reaching out, some radios. So it just all slowly grew because of the community.

Scrappy Jackson:

And you’ve raised how much to date?

Summer Kates:

To date, it’s about roughly over $21,000.

Scrappy Jackson:

I’m giving you a high five, Summer. A high five through the podcast. You go, girl. That’s awesome. So you’re off to Florida State. How are we going to keep this cookie thing alive? How are we going to keep it cooking?

Summer Kates:

So my little brother is hoping to follow in my footsteps and we’re taking a different approach. Because we’re so focused on kids are our future, and instead of circling around the hospital, we’re hoping to bring it around the environment and bettering our environment around. And in general, just helping the future.

Summer Kates:

And so not only is he hoping to follow in my footsteps, but I also don’t plan on stopping this.

Scrappy Jackson:

Good.

Summer Kates:

I plan on helping hospitals around Florida State University, and obviously still helping Golisano because I just love them. So it won’t be as big of a thing as it has been, but I definitely don’t plan on stopping anytime soon.

Scrappy Jackson:

Why can’t we take it global?

Summer Kates:

I mean, why not? Got to work our way there.

Scrappy Jackson:

It’s a wonderful thing. It’s a wonderful thing. So your mom, very strong. She’s empowered you. In many respects you probably empowered her, one way or another. And your dad. So tell us about your mom.

Summer Kates:

Yeah. When I was hit by the car, she was pregnant with my little brother. So it was just hard for her because there’s times where she couldn’t be in the room with me just because she was pregnant. So I do think it impacted her a lot. Just not being able to be there every single step of the way almost. But I feel once we started up with the cookies, it was not only was it a moment for us to work together and just have that bonding moment. But it also brought us together with doing something that we both love to do,

Scrappy Jackson:

Very nice. Very nice. Youth philanthropist of the year, 2021. How special is that?

Summer Kates:

I can’t even have words to describe it. It was just such a surreal feeling, getting that award.

Scrappy Jackson:

Okay. And Summer, what advice would you give to yourself when you were a freshman? Looking back on the four years?

Summer Kates:

I just want to say just never give up, because I would’ve never imagined I’d come this far. And once I received that award, I was just like, wow. If I gave up, I would never have received this.

Scrappy Jackson:

That’s your advice to yourself. Now at graduation, if you had a chance to make a speech, what kind of knowledge would you give your classmates?

Summer Kates:

That’s tough. And I want to take inspiration behind another speech that a kid had talked about. It was mainly about choosing your own path, because we could all be told that there’s only one direction to go in life. But realistically, every direction you choose has many pitchfork-like paths to it. So I just feel there’s just so many opportunities and you just have to choose what fits you best.

Scrappy Jackson:

What are you going to study at Florida State?

Summer Kates:

Right now, I’m in advertising. That’s what I’m going into.

Scrappy Jackson:

You should consider communications and broadcasting because you’re amazing.

Summer Kates:

Thank you. Communications did cross my mind and I know majors always change. But right now advertising is where my head is at.

Scrappy Jackson:

Go to the football games. They’re amazing.

Summer Kates:

Oh, I will.

Scrappy Jackson:

Amazing experience. Definitely. Definitely. Any shout outs, your friends of yours? Because I know this wasn’t a solo effort. You and your mom did big things, but I know you had some help.

Summer Kates:

Yeah. If I were to give a big shout out, it’d be to my best friend Kylie, because she was there for me for my very first bake sale that started Summer’s Project. So she’s just been a shadow throughout this whole process of Summer’s Project. And so I just want to say thank you for that.

Scrappy Jackson:

Okay. And you want to share any of your handles, your social media handles?

Summer Kates:

Yeah, sure. I mean everything should just be Summer’s Project. So Instagram, Twitter, Facebook. Just type in Summer’s Project and it should all just pop up right there.

Scrappy Jackson:

On the radio, I give big hugs through the telephone. In the podcast, I’m giving you hugs, Summer. You did amazing things. You’re going to continue to do amazing things. We got nothing but love for you.

Summer Kates:

Thank you so much.

 

 

 

If you're B2B business, utilize the benefits of LinkedIn marketing to dive out of a plan WITH a parachute

Exploit the Benefits of LinkedIn Marketing & Avoid Being Ground Splatter When Taking the B2B Leap

If you’re a B2B business, you might be curious about the benefits of LinkedIn marketing.

If you’re not, you should be! You’re jumping out of an airplane without a parachute, missing an opportunity to strip mine the largest business database in the world.

What Is LinkedIn Marketing?

LinkedIn marketing is the use of the online social networking site LinkedIn to build connections, mutually beneficial relationships, and rapport with different stakeholders from and outside your industry. These can be business partners, prospective customers, or potential employees/team members.

Why You Should Be Marketing on LinkedIn Right Now?

LinkedIn is a medium that forms an indispensable part of your social media marketing campaigns. It allows users to achieve marketing goals and business objectives such as generating leads, increasing brand reputation and awareness, and driving sales.

It provides you with handy business analysis tools. It’s where you’ll meet most of your ideal clients or customers.

Basically, we’re living in such a digital marketing and social media era that if you are not promoting yourself on the largest business database in the world, then you are lacking “drip,” as the young people say.

LinkedIn consistutes an essential part of many people's career paths

The Evidence on LinkedIn Is Clear

Most of the LinkedIn B2B marketers use the platform for organic marketing. This network has a great reputation for yielding the most relevant organic results. It is also the go-to lead generation for companies regardless of their industry. Check out these interesting stats that are not necessarily seen on other social media platforms.

 

This infographic displays the many LinkedIn marketing benefits

 

 

What Is LinkedIn Organic?

“Organic” content is basically content that you do not pay to show. It’s nonpaid advertising and does not appear as a paid promotion on your future customer’s news feed.

Your LinkedIn Success Is a Few Trackable Metrics Away

 

Discover the benefits of LinkedIn marketing

 

 

The site offers some internal analytics that you can track to make data-driven decisions, achieve your goals, and optimize your efforts.

  • Reach signifies how many times the content you have shared has been seen by users.
  • Impression is the amount of times your content has been displayed on profiles’ feeds.
  • Follower demographic that includes job seniority, location, industry….
  • Clicks which is the number of clicks you get on your content to land on your website.

Targeting

The LinkedIn platform allows you to customize your industry-specific variable searches which is ideal for B2B businesses. If you have a company page or are using your personal LinkedIn profile, you can easily reach out to your target audience or future customers. We can even start calling this process professional networking instead of targeting!

Pocket-Friendly Platform

You can start joining groups and interact and exchange information with your group members. You often hear gurus preaching LinkedIn advertising. You may be using a free account or subscribing to one of LinkedIn’s services. One of the tools businesses are increasingly using is Sales Navigator, LinkedIn’s premium offering offering advanced search capability.

If sign up for Sales Nav, LinkedIn will automatically give you one month free. We at Content with Teeth can get you two free months to check out the platform and see if it’s a good fit. Sign up for a free consultation and we’ll hook you up.

What About Your LinkedIn Marketing Strategy

Your LinkedIn marketing strategy is basically similar to any other social media marketing strategy. However, you need to work on positioning yourself as a thought leader in your industry. This also depends on what you are really there to do. Are you on LinkedIn to attract new talent, increase your sales or brand awareness, engage with your target audience, reveal your expertise or connect with similar professionals in your field?

The Beginner’s Guide to Organic LinkedIn Marketing

Fully utilize the magic search tool LinkedIn offers that allows companies to target the users they are looking for. This isn’t necessarily found on other social media platforms or social networking sites.

Is Marketing on LinkedIn Worth It?

Totally, and we’re skipping the LinkedIn ads too! We’ll spill some tea here: you don’t have to spend tons of money on advertising anymore!

One thing you really need to take care of though is generating high-quality content. Opt for quality over quantity.

Advanced Search on LinkedIn for Free

If you don’t have the budget to invest in LinkedIn Sales Navigator now, don’t worry. We’ve got you covered. You have the ability to narrow down your audience and exclude specific people with Boolean search terms.

Although the number of times you can search something on a LinkedIn free version is limited to a certain number and period of time.

Hijack Boolean Terms in Your Search Hunt

Employ Boolean to narrow your focus in any version of LinkedIn from the free version to Sales Navigator.

The table below will teach you some of the parameters:

 

Boolean search terms allow you to unleash the power of LinkedIn marketing

 

 

Get Your Hands Dirty with a Real Search for Professionals on LinkedIn

Let’s imagine you are a marketing professional in the Miami area and your niche market is local IT companies that offer cloud solutions. You intend to target COO’s.

  1. Head to your LI profile and type in “cloud solutions” AND COO
  2. Hit enter
  3. You will get a list of results like the one below

 

Use advanced search techniques in LinkedIn to narrow your focus

 

4.  The first level of search is the filter. You can pick any or all, depending on what you’re looking for.

 

Filter your search results for the best LinkedIn marketing results

 

5. Choose All filters

6. From the panel below, tick the 1st, 2nd, and 3rd+ boxes

 

Search for first, second and third-degree connections on LinkedIn to unleash benefits of LinkedIn marketing

 

 

7. Next, scroll down choose your location. We are choosing the Miami-Fort Lauderdale Area.

 

Geo target your prospects when seeking the advantages of LinkedIn marketing

 

Search locally to utlize the power of LinkedIn marketing

 

8. Now, you have a whole bunch of other practical filters you can use such as current company, past company, school, industry, etc…

 

To improve your LinkedIn marketing results, use present and past companies to narrow your prospect search results

 

9. In our case, we’ll check the Information Technology and Services box.

 

Narrow your search results by selecting an industry to improve LinkedIn marketing results

 

10. You can add in keywords, then hit “Show Results”.

 

Narrow search results with keywords to improve LinkedIn marketing results

 

 

11. You will get a list of individuals that meet these criteria.

 

You can use search filters to yield a list of prospects that match your ideal personas when utilziing the benefits of LinkedIn marketing

 

 

12. Choose a profile you’re interested in.

 

To get the best results in LinkedIn marketing, use advanced search techniques like employing Boolean search terms

 

13. Hit “Connect” on your prospect profile to send them a Connect Request or invite to engage.

 

Add a note to a LinkedIn connect request to better capture the attention of your prospect

 

14. Click on “Add a note” to write a customized message. You should be politely asking the person for a connect request and stating what’s in it for them. Remember that you have a 300-character limit. Hit send and congratulations! You’re utlizing the power of LinkedIn marketing at minimal cost and time.

What About LinkedIn Sales Navigator?

There are more than 20 categories you can choose from. These include company size, seniority level, etc…

This precious LinkedIn tool has become indispensable to countless marketers out there. Basically, this takes your lead generation efforts to a new level and allows you to build meaningful business relationships. You may even skip social media!

However, if you are not currently ready to invest in SalesNav, the regular LinkedIn search function will get it done!

If you would like two months of LinkedIn Sales Navigator, please get in touch!

LinkedIn Organic Social Media Marketing Best Practices

  • Optimize your company pages (about, title, cover photo, profile photo, posts…). Remember, this is not Facebook. So, forget the personal and focus on the educational and professional.
  • Make sure you have a website to direct your audience to (and to increase your web traffic at the same time.)
  • Work on building your network as much as you can.
  • Create and share thought leadership articles with your network. Yes, long-form content is still in. You just have to use tactics to make your prospect read your work.
  • Make sure you are conducting LinkedIn search engine optimization. Think of LinkedIn as one of the search engines you’re familiar with. This means that you should be using keywords that your audience may use to find you in your title or About area.

Content With Teeth and Your LinkedIn Marketing Efforts

Learn how you can benefit from and leverage your LinkedIn page to fuel your company growth and generate quality leads for your business.

If you need guidance on your LinkedIn marketing strategy, consult with Content with Teeth. We’re ready to take the plunge out of the plane WITH parachutes. Get in touch for a free consultation.

 

Meet John Degnan who founded a growing Florida language school in the latest epsiode of Content with Teeth's video pocast The Come Up

Florida Language School Does The Come Up

From a business analyst in one of Miami’s biggest firms to opening a one-room school in South Beach with one student …

Possessing a passport stamped with countries from all around the globe…

Watching the school grow with an intensive English program with thousands and thousands of international students …

40 different nationalities passing through its corridors …

Meet the man who triumphs over the Tower of Babel. Meet Greg Degnan in the latest episode of The Come Up, Content with Teeth’s short video podcast profiling the up-and-coming entrepreneurial scene in Southwest Florida.

The Come Up Episode 5 Highlights

English courses in Florida

Here is what to look for in our latest episode where host Scrappy Jackson interviews a dynamic educator and inspiring entrepreneur.

What does Greg learn most from his students? Because of the melange of different cultures and viewpoints in one room, you learn more from the students than the students do from you.

Is teaching English a dead-end career? The English language is still the PEOPLE’S language. Learn why the industry has a lot of growth potential.

What advice would Degnan give to his 12-year-old self? Follow your dreams but find out why it’s important to be a generalist instead of a specialist.

The future of a Language Center and an English Language Institute: Online, virtual reality and lost in the Metaverse.

What does Greg value most when hiring English teachers? Experience! Watch the episode to find out exactly why – the reason might surprise you.

In this episode, meet an interesting dude who started his career hanging out with Magic and The Dream Team in Barcelona during the 1992 Olympics.

About Greg Degnan and Content with Teeth

For UnBoring Content like The Come Up, contact Content with Teeth HERE. Find Degnan’s South Beach Languages school if you want to study English or a new language HERE.

Florida language center

The Come Up Episode 5 Video Transcript

Scrappy Jackson: What’s up, what’s up, what’s up, I’m Scrappy. And this is the Come Up. Entrepreneurs on the rise throughout Southwest Florida. We have ’em for you. They’re fascinating. They’re genuine. They’re innovative. Content with Teeth, a real innovative marketing company. They do content marketing. They’re our sponsor, and they’re doing it really big. Just like this fat head behind me. Today’s guest is an entrepreneur. That’s doing big things as well. His name is Greg Degnan. He’s from the University of Florida. He’s a teacher. He does really interesting things in South Beach, Fort Myers and Hollywood with his schools. Greg. Welcome.

Greg Degnan: Thanks, Scrappy. Great to be here.

Scrappy Jackson: Yeah, it’s really great for you to be here as well. And, uh, my first question is, you know, you went to the University of Florida. You got a great education. What did you do from jump right at the beginning?

Greg Degnan: Great. Yeah, go Gators. I’m a graduate. I’m a proud Gator graduate in 1991. I was there. I had, Emmitt Smith actually in one of my classes, but, yeah, as when I graduated in 91, the majority of my friends, and peers were going off to get jobs, you know, in Miami, Orlando, Atlanta, whatever city they could, but I really wanted to travel. So I took off, I got a passport and I started just traveling all over. I was all, I went all over Latin America to almost every country in Latin America, all over Europe. At that time they had the Interrail pass. So we traveled to other countries and I also hit Asia and interesting. My first job real job was with a dream team in, uh, Barcelona.

Scrappy Jackson: Oh, cool. Very cool. So tell us about the dream team. That’s amazing.

Greg Degnan: Yeah, it was awesome. I got to meet all the players. I mean, my job was nothing special. I was in logistics, transportation, kind of getting the players around. I wrote a short book about it called, chasing the dream team, but I had some great moments. You know, just speaking with Magic and Clyde Drexler and some of these guys. I actually was translating for them. Cause one of the things that, because it was in Spain, I had Spanish. So when the players would go out and try to communicate, I would help them. A lot of funny stories and, I just saw Magic has a documentary now on Apple TV, it’s called,  They Call Me Magic. It’s an amazing documentary and I’m, I have a little cameo in there. I’m younger. Yeah.

Scrappy Jackson: That’s awesome. So a lot of students, they go abroad. They wanna have some fun. Right out of college. They’re not sure what they wanna do. Do you do the same thing or you looking to find yourself or do you know exactly what you wanted to do with your career at that point?

Greg Degnan: Uh, yeah. Great question. I, I just want, I wasn’t ready to go to an office. I studied finance at UF at University of Florida, and I just really wanted to travel after being in school for so long. And in fact, I had no idea what I wanted to do, and what I found very quickly is the easiest job to get as you’re traveling is an English teacher. Because everybody, you know, in different countries speak different languages. And at that time, especially, they all wanted to learn English. So I would just ride the train in Europe, for example. And if a city looked nice, like I would stop in Budapest, get off. And within a day or two, I would have a job as an English teacher, which was really amazing. And it taught me, you know, to start to love teaching. Cause before that I had no experience teaching English, but I learned, you know, the methodology, teaching English to international students of all ages, different group sizes. And it really helped my public speaking and presence as well.

Scrappy Jackson: So you are in South America, you have a finance degree. How do you get back to United States and get a job?

Greg Degnan: Yeah, eventually I came back, just, I had my passport stamped a lot all over the world and I came back and I went to UM, University of Miami for my MBA. I wanted to get a little more serious on the business side and that created a lot of opportunities. I had a lot of great internships at Burdines, which is now Macy’s. And if you remember Burdines, that was a big store in Florida a while ago. I did some great things there. We would work on an algorithm, for advertising to find the best advertising mix. At that time, they had this huge budget for advertising. This was pre-internet. So they had to decide how much are we gonna spend in TV? How much are we gonna spend on radio? How much are we gonna spend in direct mail?

Greg Degnan: So we, I was part of a team that created the algorithm to find that perfect mix by product category. What will our budget be? That was a great project. I worked at, BACARDÍ in the liquor industry for a couple of years, doing projects. That was also amazing cause they’re based in Miami. At that time, BACARDÍ was introducing flavors. So in the past, they would just have, you know, three BACARDÍ,  file in the middle of the shelf on the shelf. Right, right. There was a hundred brands at that time. So what they did that was very smart is started introducing flavors. And that was part of the, the group that introduced BACARDÍ LIMÓN, BACARDÍ O, BACARDÍ Razz. And once they started introducing all these flavors, it took up all the shelf space.

Scrappy Jackson: Sure. Cause they had all the leverage. Right.

Greg Degnan: Exactly. So they kind of knocked out all these mom-and-pop, you know, rum companies and just kind of took over and got stronger and stronger at that time.

Scrappy Jackson: So you’re in the corporate world, but somewhere, international teaching, you know, speaking the languages. That pool must have come in somewhere.

Greg Degnan: Exactly. Yeah. I missed it. So even as great jobs that I had and experiences, and as an analyst, as a business analyst in Miami, working for these great companies, part of me still, you know, still in a cubicle, I still had a boss and I just kind of wanted to go do my own thing. So I had such a great experience teaching that I opened the one-room school in South Beach, called it South Beach languages. And at the beginning, I was the only teacher, you know, one room, one student and little. I remember my first place was on 12th McCollins Avenue paying $300 a month, you know, just for one little room. And then little by little, we grew it, we added students. And today we, you know, we have, we’ve got thousands and thousands of students,

Scrappy Jackson: You have a diversity of students. How many countries have gone through your corridors?

Greg Degnan: Um, I would say probably 30 or 40.

Scrappy Jackson: Wow.

Greg Degnan: Different countries at least, at least.

Scrappy Jackson: And just, how do you, how do you communicate to so many different ones?

Greg Degnan: Yeah, that’s a great question. Cause like, again, when I taught in Mexico I had a class of 12 Mexican students. Right. So they were all familiar with Spanish and English. Whereas in Miami Beach, we might have a class with one Brazilian, one Japanese, one person from Serbia, it’s all, all mixed. So that teachers only speak and teach in English. So they go slowly. they have methodologies to use. So it’s up to the students to learn. It’s kind of an immersion methodology.

Scrappy Jackson: Sure, sure. In your hallways, is there cultural diversity to the point where they need to assimilate?

Greg Degnan: Um, yeah. I, I’m not sure. What, what you mean exactly, but like the, for example, it’s amazing having all these different cultures in one class, right? So a lot of students come up to us at the end of their experience and be like, wow, you know, I’ve never had that kind of experience where I had conversations with a French person and a Brazilian person and a Japanese person and a somebody from Bangladesh. And what it does is this kind of a microcosm of the world. You see all these nationalities coming together, talking to each other. Of course, there’s a lot of arguments, you know, with different viewpoints and economics and politics and all these things. But the 99% of them go home, like, wow, that was, that was a great experience.

Scrappy Jackson: You have South Beach, you got Hollywood, you have tutoring in Fort Myers. If I’m somebody that wants to be a teacher at your school, what’s the first question you ask me.

Greg Degnan: Um, I value experience the most. So I would say how much, how many years of English teaching experience do you have? Obviously, if you’re a kindergarten teacher or first-grade teacher, that actually is pretty helpful because you, you know, you’re teaching people with at the beginning stages, which is what we’re doing. They don’t know any English, a lot of them. So we do take, English teachers all the time. New English teachers. Experience. And most of our teachers have to have a certificate depending on the course of teaching. An English, ESL certificate, TEFL, they call it.

Scrappy Jackson: So you’re a teacher. You become this incredible entrepreneur. What advice do you give teachers today as far as getting into this game?

Greg Degnan: Well again, I most teachers from what I’ve seen, aren’t going into it for money at all. Because teaching, you know, in general, and especially teaching English, not something you’re gonna get rich, you have to really want to, you know, be a teacher to connect with people and see that light, you know, go on in the student’s head when they learn something. In terms of business, I think it’s still a big opportunity. If people are business people are looking for opportunities, I think this industry still has a long way to go in terms of growth. The world is becoming a little more isolated now, so it’s becoming a little bit harder to get students from everywhere like we used to. But there’s still a lot of opportunity for growth and it’s still, English is still the world language.

Scrappy Jackson: I have visited your schools and there’s an incredible culture. It, it really is, you know, the students are immersed, the teachers are immersed, and throughout the hallways, you get a special feeling it’s really, really cool. The way you put it together. It’s almost a spiritual experience for real. So given that, what is it that you’ve learned the most from your students?

Greg Degnan: I think, yeah, it’s a cliche, but when you teach English, you learn more than you teach. It’s really fascinating. All of the different cultures, again in the world coming to USA to learn English. And they have they’re in awe and big respect for this country, cuz they’re here. They’ve chosen to come here. But just learning from them, their experiences. So we might go around and say, Hey, tell us the culture, uh, of your country. Like, you know, in USA we celebrate independence day in 4th of July, what’s going on in your country? And they’ll tell us the whole story.

Scrappy Jackson: You mentioned earlier, there’s a lot of opportunities in education. What’s your personal vision and where are you going with your career and your company?

Greg Degnan: Yeah, I used to think the answer was building more schools. For a while, we were kind of expanding in that way. But we stopped that and we’re basically focusing more on content. So we are a big school in South Beach and we’re trying to create more content because as the world is becoming more online, obviously, as education, what’s happening with COVID the last couple of years, there’s kind of a, more of a, a realization that the future of our industry and education, in general, is gonna be online. It’s gonna be virtual reality. It’s gonna be Metaverse, all these, all these things you’re hearing about. Right? Right. You put on a headset and be in a class you don’t really need to physically go somewhere as much. Right. You could still have that experience with a teacher with, or the classmates, but online. So at the moment, we’re working on more content, developing our technology as opposed to just trying to make a bunch of franchises. We’re trying to have more content. So, more students around the world can connect with us wherever they are.

Scrappy Jackson: That’s cool. That’s very cool. And as far as Southwest Florida goes, how do we connect with you as far as tutoring is concerned or online classes?

Greg Degnan: Sure. Yeah. In Southwest Florida. At the moment, we offer online, group classes, in-private classes, in English, and Spanish. So if you’d like, if you’re interested in learning Spanish, for example, or English, at the moment, you could still inquire about French, Portuguese, other languages. We may have a teacher available, but because it’s online, we can give you a, for example, if you wanna learn Spanish, we might have a great teacher in Miami that can just get online with you twice a week. It’s about, it’s reasonable. It’s about $40 an hour. The teachers will be flexible with your schedule, you know, best time for you. So yeah, let us know. Our website is SBL.edu like South Beach Languages, SBL.edu. And you can come on our website and make an inquiry.

Scrappy Jackson: Okay. Finally, Greg, if you have to give advice to your 12-year-old self, what would it be?

Greg Degnan: That’s great. Yeah, one of my favorite authors is a guy named Scott Adams. He does the Dilbert cartoon and he speaks about being a generalist as opposed to being a specialist. And I really agree with that. And I found in my life by it’s more of like the baseball analogy of like being a utility player, as opposed to like the saver in baseball. Right. I think of myself more as a utility player, I can go in across different industries. That would be the advice I would give. Follow your dreams, but don’t be too specialized. Be open and try to, instead of saying, this is the only thing I’m gonna put all my eggs in this basket, I would say have a little bit of, have three or four strengths and develop all of them as opposed to just one thing.

Scrappy Jackson: So you gave great advice to your 12-year-old self.

Greg Degnan: Hopefully I did, right? Follow me.

Scrappy Jackson: Greg Degnan, South Beach Languages, South Beach, Southwest Florida, Hollywood, and incredible entrepreneur. We’re brought to you by Content with Teeth. Content with Teeth, a content marketing company, doing really big things, just like this logo behind me, Greg. Thank you so much for your time, man. We really appreciate it.

Greg Degnan: All right. Thanks.

Effective copywriting fills your customers' hungry stomachs

Why Is Copywriting So Important for a Small Business?

Curious whether you need copywriting for your small business and not sure what this “inside baseball” term means?

Then take the following test.

Your customers are hungry, hangry in fact!

Which refrigerator above are they going to feed from?

You probably leaned toward the picture on the left. Copywriting stocks your fridge with abundant and bountiful delicious food that will feed your famished prospects.

Is Copywriting Meaningless Jargon?

“Copywriting” has become something of a buzzword for marketers and businesses in this digital era.

…and it makes complete sense. Owing to the rapid digitalization in pretty much every industry, businesses now need to invest more towards their online presentation than offline…and when it comes to the online world, words matter more than you may think.

Around 64% users consider a brand “trustworthy” after reading its content, which is exactly why 90% of companies market through their content!

What Is Copywriting?

The term content writing is more like informing, educating, entertaining, or instructing readers whereas copywriting is what we do to make things sell – it threads urgency and scarcity into a headline to elicit rapid action.
Professional copywriting is an enormous help to a small business

Copywriting involves tenacious research and is more like mining – where a miner digs, drills, and dynamites until he comes across carloads of valuable ore. Surprisingly, copywriting is proven to have generated 126% more leads for small businesses!

Those are some powerful stats, right?

They are also an urgent call for businesses to invest in copy before time runs out.

Now, we are fully aware that creating consistent, engaging content not only takes a significant amount of time but requires specialized skills. But every cent and second spent on a copy is worth it. Here’s why:

4 Reasons Why Copywriting Is Crucial for Small Businesses

Converting Ideas into Valuable Content

There is always a problem and solution behind the creation of a brand. An idea that has formed the foundation of business. But unless that idea is effectively communicated, you cannot capture the attention of your ideal customer.

90% of small businesses fail in their first year for the very same reason! They fail to reach their ideal customer and explain their idea in time to capture the attention of the masses.

Energy Flows Where Attention Goes

You need someone who can convert your ideas into attention-grabbing content that actually reaches your prospects.

Great copy or well-written content is crucial for a small business due to the same reason; copy speaks the language of your audience and connects with them by converting your ideas into valuable content.

Emotionally Connecting With Your Audience

Emotionally connecting with your prospective customers is crucial for every small business. Unfortunately, many new businesses make the mistake of sharing why their product or company is great instead of focusing on what the prospects want to read.

The thing is, your client cares about only one thing; what is in it for them. Their pain points are the same as the benefits your product provides. But it is a copywriter’s job to frame the writing in such a way that those benefits are presented as the customers’ challenges, pain points and needs.

Let me give you an example

Find a good copywriter at acmecorp.com

“The XYZ product by Acme Corporation has features A and B” vs. “Save time and dedicate your focus to the core business needs of destroying the Road Runner by taking advantage of A and B, the newest features in Acme Corp’s XYZ product”.  

Now, the first version states the benefits of your product while the second version emphasizes what solution the customer (Wile E. Coyote) is getting.

It all boils down to the understanding of how to trigger the right emotions that will induce a potential customer to want to buy from you; words that will make your prospective client think, “this company really gets me”.

Creating a Voice and Personality for the Brand

Uber is an example of concise use of copy

Building a unique brand voice and weaving it across all networks are extremely crucial. In this era, your small business needs its own voice that effectively portrays its vibe and idea to the target audience.

For instance, Uber has a specific brand voice that is bold and simple. You’ll see that every tagline this brand puts out has very few words that are simple and direct, like ‘Where to, John?’ or “Your Uber Awaits” or “See you soon”.

Whether they use their name in the tagline or not, Uber’s copy tone is consistent across all countries and departments in such a way that whenever you read a line, you can say, “Hey, that sounds like Uber”.

This consistent image can only be achieved through copywriting that translates across all your brand’s channels, be it online or offline.

Increasing Website Traffic and Sales

Here’s the thing: quality copywriting is like having a top salesperson selling your stuff 24/7.

This digital era is all about the online presence of your business. A good copywriter can hone in on target customers like Wile E. Coyote’s Acme missile and boost the conversion rates of your web pages. Even a solid freelance copywriter with in depth understanding of your brand can write actionable copy that turns more of your website’s visitors into customers and ultimately improves search engine results.

The ultimate goal of any and every business effort, after all, is to gain clientele and generate revenue…and you can get tons of traffic without copywriting too. SEO does that, right? But without good copywriting, you could have all the traffic in the world but generate only a trickle of sales.

Insert Mind-Blowing Stat Here

In 2014, copywriting generated $26.47 billion in revenue for companies and the market has shown double-digit growth since then. This is because effective copy taps into the emotional side of your audience and makes your product look worth investing in.

Let the Wizards of Words Work Copywriting Magic

Copywriting is an art that sometimes gets pushed back into your pile of important business-related tasks. As a result, businesses often fail to unlock their full growth potential. CWT’s DFY (Done For You) copywriting services run the gamut – from bottom-of-funnel collateral to generate leads and drive conversions to top-of-sales-funnel content for building awareness. We take off the burden from clients’ shoulders and do initial keyword research, research the topic, write the copy and then optimize for SEO to attract potential customers so our clients can devote themselves to other areas of business.

Stock the Fridge, Bro

Medium and large businesses can often take the risk of ignoring copy needs for a while but if you are a small business, you need to emphasize converting every single lead you can. That’s where the need for an impeccable copy from a professional copywriter arises. But small businesses are often not equipped to create pro-quality copy ….which is exactly why 64% of B2B companies outsource their copywriting services to a good copywriter.

But which copy service provider will suit your needs best? You need a copy that not only brings in great traffic but also converts leads into repeat buyers…and that’s where we come in! Content With Teeth specializes in providing exceptional copywriting services that convert bored internet junkies into recurring paying customers. Get in touch and let’s stock your small business fridge with tasty treats that hordes of hungry prospects can chow down on.

Are you a small business owner with questions about attracting customers and achieving marketing efforts and business success with a professional copywriter? Call us at +1(888) 552-9235 or schedule a free consultation.

Chuck D of Public Enemy thinks your marketing automation is like ripping one on an airplane

Is Public Enemy Right About Marketing Automation?

Do you believe the hype on marketing automation?

As a connoisseur of old school rap, we wanted to view marketing automation tools through the prism of Public Enemy.

Why Should You Care?

What if you ain’t down with Public Enemy? What if Neil Sedaka is more your speed? What if you see the phrase marketing automation and your eyes instantly glaze over like when a work meeting extends into the Hour 2 mark …

You should read this post because we aim to make this topic interesting through the prism of pop culture. We show how you can use marketing automation to drum up substantial new business and, besides, we compare it to flatulence. Where else you gonna see that comparison? Keep reading!

Cue Up the Marketing Automation Example

We recently received a LinkedIn invite to connect with someone who most likely automated the organic LinkedIn outreach.

 

Marketing automation done poorly alienates the prospect

This message is impersonal, generic and sloppy. The person didn’t bother with a personalized first name placeholder and addressed me as “Hi there.”

The Connect Request seems generic in the icebreaker, building lukewarm intrigue by mentioning that the sender is “moving into” our geographic location defined generically as “the area.”

The Call to Action has a typo where there is a “form” instead of a “from.”

In processing this invite in seconds, I got a completely inauthentic feeling that I was being splattered by a massive automation gun and, consequently, blew the dude off.

If Chuck D got this message, he might compare it to smelling a fart from a passenger next to him on an airplane. The Public Enemy frontman isn’t pretending that he didn’t SMELL automation and is calling bullsh*t.

Is a Marketing Automation Strategy Hype?

P.E.’s 1988 song Don’t Believe the Hype enjoyed immense critical success. Frustrated, confounded and suppressed by the establishment, their message to the audience was don’t buy into media lies and propagandistic marketing. The group’s leader, Chuck D, espouses that we be critical thinkers in spite of what’s presented. Hype and reality do not go hand in hand. Hype is talk without the walk. 

Is marketing automation innovation or just spam? Is a marketing automation platform like HubSpot kitty litter for media and business elites to gush over in their insatiable thirst to cash in on the latest trends?

Marketing Automation Is Hype!

If you were remotely familiar with Public Enemy and Chuck D, a hard-scrabbled King to his sidekick Flavor Flav’s Jester role, you would assume the seer armed with a mic feels marketing automation is a steaming pile of bull excrement:

An automated cold email addressed “Dear Friend” isn’t intimate. It’s robotic. You’ve got our stats, but you don’t know us.

We’re just a cell in a massive Excel file. We can sense your automated “intimacy” is just you calculating a spreadsheet formula. You don’t care about us.

You spit out words in an automated SMS but we can’t hear you. Nuttin’ but noise! You didn’t segment your list and mistargeded us. We reply STOP to the disinterested bot hawking cheap carburetors.

As technology rushes, we lose touches. We believed initially in social media too. Now we understand why the people who build this stuff don’t let their kids use it.

Automated Marketing Campaigns: As Inauthentic As the Guy Who Sold You a Used Buick Sending You a Holidays Card Where He Misspells Your Name

Is Chuck D still living in the ‘80’s or does he have a valid point about the inability of marketing automation to effectively and meaningfully interact with humans? 

Given the pro’s and con’s of marketing automation software, today’s digerati might chalk up P.E. as old school with critiques of marketing techniques and marketing automation tools as outdated as the group’s standard definition videos.

Marketing Automation Origin

Back in the day, prudent marketers utilized Print, Radio, TV and Billboards to hawk widgets. Today, traditional media has been supplanted by internet marketing, of which marketing automation plays a central role. 

Today, marketers use software like HubSpot to create automated marketing workflows and marketing activities from launching campaigns to creating and scheduling posts, email campaigns, SMS/MMS, social media management and other “touches.” 

Marketing automation is more efficient, cost effective and requires less bandwidth to nurture incipient and long-standing customer relationships. In so doing, it has morphed automation into a CRM (Customer Relationship Management), allowing integration to automate repetitive tasks and carpet bomb your contacts with some level of finesse and at a lower price point while scoring invaluable customer data.  

Is There a Correlation Between Marketing Automation and Robots?

Marketing automation naysayers cite similarities. Times Magazine estimated that 2 million jobs will be replaced by robots by 2025. Robots are cleaning floors at Wendy’s, checking in guests at hotels, taking blood pressure readings at CVS, harvesting vegetables, erecting buildings and keeping malls secure as guards. Marketing automation is replacing sales people. Touch point marketing teams promoting face-to-face customer relations, flyers, street teams, personal trend influence marketing and site sampling are facing extinction. Call centers are leasing their space.   

It’s All About the Benjamins!!!

Says Marketo.com:

Companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. Marketing automation saves money and time. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.

 

2 Types of HubSpot Marketing Automation Features

Content with Teeth (CWT) is an official HubSpot partner. We will discuss automation in one of the most dynamic marketing automation platforms.

A Sequence is email based. A Workflow is more dynamic because it sets enrollment triggers to automatically enroll prospects or contacts with an assortment of data points from clicking on a button in an email to past purchases.

Is Marketing Software That Automates Across Multiple Channels Just Another Dumb Trend?

We have jumped on the marketing hype train. A few years ago, chatbots were the rage. They allow automated messaging in Facebook’s Messenger and other platforms. We saw an ad on Facebook promising hundreds of leads for a bargain, $0.99 a warm body or something similarly ridiculous. As connoisseurs of clickbait, we signed up for the webinar and bought the course north of a grand. 

The entrepreneur promised a 30-day money back guarantee. He answered questions diligently on a Facebook Group as we students got into the course. After 30 days, the dude ghosted, leaving students in the dust. Chatbots were a thing … yes, a scammy thing.

Marketing Automation Ain’t Hype!

Marketing automation helps and can be particularly effective when used with a content strategy. According to a ReportLinker press release:

The marketing automation software market was estimated at USD 3.60 billion in 2020 and is expected to be USD 11.46 billion in 2027, registering at a CAGR [Compound Annual Growth Rate] of 17.76% through the forecast period (2021-2027).

Businesses big and small are investing in marketing automation software like never before. Sorry Chuck D.

Need a Reliable Worker in 2021? Get a Bot …

In 2021, people talk about the “Great Resignation” where employees would rather work on their own instead of toiling for companies both big and small. In a tough labor market, employers from enterprise companies to start-ups can replace marketing efforts with automation.

A “bot” is available 24/7. If a prospect lands on your website on Friday night at 3am, marketing automation tools like chat workflows in HubSpot can respond and nurture a conversation that is sent to a human Sales Dedicated Representative the following Monday morning to follow up. Furthermore, a platform like HubSpot can conduct lead scoring to prioritize the most promising leads for that SDR. 

Marketing automation is always working, requires no expensive benefits and is reliable once you have mastered the basics.

Combining Inbound Content with Outbound Marketing Automation

Content marketing, inbound or whatever you want to call it, typically snails, taking 3-6 months to create engagements.

Says Neil Patel on the long-term outbound strategy:

Do you know that it takes at least 3 months to get rewarding traffic from search engines?

To see a considerable uplift in numbers from the search engines, you’ll really need 6 months. HubSpot shared that their organic traffic grew by 538% in a year, solely by relying on their personas to dictate their keyword usage.

Marketing automation is a short-term fix. Prospects get your emails, texts or social media messages and can respond immediately.

When you combine inbound with outbound, you shorten the cycle to gain traction from your content. For example, a dynamic inbound blog post (more content), coupled with the outbound method (marketing automation), is a recipe for immediate engagements and effective lead generation.

Hey Chuck D, the “Hype” Worked For Us

Recently, we ran a HubSpot workflow triggered by contacts in our mass list opening an email blast promoting a blog post on how to use LinkedIn to develop buyer personas. We enrolled 255 people in the Workflow, landed three meetings and enjoyed interest from one business owner who ultimately signed a long-term contract with Content with Teeth.

With the addition of this previous client into a long-term retainer, we were able to pay off the cost of developing the blog and automation mere weeks into the new contract.

Best Practices for Automation

Here are some suggestions for marketing automation in general.

Omnichannel

Hit ‘em on air, sea and land with email, SMS, social media and multiple channels. People learn differently. Some from reading, others from video. Some prospects might rely on email while others engage more with a message on their phone or a LinkedIn message.

Personalize

Use placeholders beyond your name. “Dear Friend” isn’t cutting it. Consider adding name, company into your messaging to disguise your automation to prospects who are growing more savvy to impersonal messaging.

Segment

Break your lists into parts.  CWT had a list of 2,500. We whittled it down to 1,000, then segmented it by business owners, marketing people and local Florida-based businesses. If we send a humorous “Florida Man” satirical post to the owner of a small business in Omaha, she is going to ignore it or unsubscribe because the content doesn’t align with her interests.

Hubspot Marketing Automation Best Practices

Here are some marketing automation tips for the HubSpot sales and marketing platform.

Don’t Spam

Don’t overload your contacts with messages. Build in delays, so you give people a breather. We recommend at least three days between messages.

When creating marketing automation in a platform like HubSpot, it is a good idea to give prospects a delay or spacer between outbound messages

 

In picking a particular delay, we recommend using “Delay for a set amount of time”.

Using set delays when creating a marketing automation strategy can lesson prospects from feeling bombarded

Be careful with “Delay until event happens”. That means if the contact gets an email and opens it, they immediately get the next email or message. This could be useful if the prospect is eager and you want to convert them. From our experience, however, the contact gets bombarded with emails and unsubscribes. You now have lost a lead.

Go Omnichannel

Marketing automation is more than email! You can use the SMS platform Message IQ that integrates with HubSpot. You can also integrate LinkedIn Sales Navigator with HubSpot to gather more data on your contacts.

Use If/Then Branches in Workflows

If/Then branches follow conditional logic. IF the prospect opens your email, THEN they receive an additional action like another email or text message.

 

 

Use If/then branches or conditional logic in HubSpot automation to lead prospects into further actions as they engage more with the content

You can create different “branches” as shown by the Interest and No Interest ones above. BE VERY CAREFUL deleting an If/Then branch.

 

 

Be careful when deleting an action in a HubSpot marketing automation workflow, so you don't lose hours of work

You don’t want to lose HOURS of work from a complex workflow by mistakenly selecting “This action and all after it”, removing all branches below this particular action.

Open Letter to Public Enemy’s Chuck D

If you run into Chuck D of Public Enemy at Ralph's, don't mention marketing automation

 

You run into Chuck D at Publix. He is shopping for Henny and you forget his name, just remembering him blankly as one of the faces on that CNN ‘90’s special.

 You ask him to take a selfie and he flees. He just got off a flight in Florida where some dude next to him beefed automation. He isn’t having it!

 Chuck, hire us to write creative content for the Public Enemy blog. We will combine it with marketing automation that disguises the stench with personalization, omnichannel outreach and other effective marketing automation strategies.

 We will prove you wrong that marketing automation is hype! It Will Take a Nation of Millions to Hold P.E. Down circa 2021.

Content with Teeth is a HubSpot marketing automation provider. If you have questions on how to wring results from marketing automation and generate leads, please get in touch.

A content creator creates content to promote and/or entertain

What Does Content Creator Mean?

So you’ve heard the term content creator. But you’re not sure what it means. Let’s define it: A content creator creates content.

But let’s expand on that.

A content creator provides information and/or entertains like taking a free stock photo (Angela Roma from Pexels.com) and adding a silly message.

There are different types of content creators or content producers: content writers (i.e. blogs, social media posts, landing pages, etc.), news writers (i.e. articles), photographers, video creators, and much more. You can create content on various platforms and marketing channels in a wide range of industries.

Business marketing teams assign a person (or people) who creates content to build awareness and drive organic traffic to their website.

Why You Should Care?

As a business owner or marketing professional, you NEED content to build a pipeline and guide leads down a sales funnel. Without it, you won’t be able to give your audience the information they crave. You might be sick and tired of this phrase, but content really is king. You can’t inform, entertain, and persuade your target audience without it.

Content creation and lead generation go hand in hand. So take advantage of a content creator to drive traffic to your website, help people solve problems and boost conversions.

What Is an Example of a Content Creator?

The writer-director Billy Wilder was a content creator before this term was even used

Billy Wilder, co-screenwriter and director of the film noir classic Sunset Boulevard, was a “content creator” before that term was even coined.

The beauty of content is that you can repurpose it in other media and multiple forms. For example, you can see Sunset Boulevard in multiple iterations.

Other content creators have turned the film into a musical (the original London production closed in 1997 after 1530 performances) and books (Sam Stagg’s expose of behind-the-scenes making of the film Close-up on Sunset Boulevard).

Before becoming a screenwriter and director in Hollywood, Wilder avoided getting into the family cake business, dabbled in journalism as a stringer and was even a taxi dancer in Berlin.

Most content creators AREN’T legendary Hollywood writers or directors. Most content creators DO take the circumstances and events from their lives and others and use this clay – like Wilder – to mold interesting work.

If old movies and their directors don’t push your buttons, here’s …

3 Reasons Why You Should Care About Sunset Boulevard

Billy Wilder is a content creator and his classic film Sunset Boulevard lives on

We get it. You hear about old movies that aren’t even in color and groan. Why should you care about prehistoric stuff like Sunset Boulevard?

1. For the introverts: join a work Zoom call without video. When others ask why your camera is off, turn it on and tell the group, “All right, Mr. DeMille, I’m ready for my close-up!” People on the call may have zero idea what you’re talking about but innately know you are talking over their heads. They may diss you behind your back but will ultimately leave you alone.

If you are getting married, use this still from Sunset Boulevard for your engagement publicity

2. For the ladies: Use the above still from Sunset Boulevard as a template for your marriage announcement pics. Have your fiance float face first in the pool and you can stand over the ledge instead of a gaggle of reporters. Friends will admire your macabre sense-of-humor and, bonus, you can reuse the photo if the marriage tanks and you get divorced.

3. For the gossips: why recycle the latest Bennifer angle again at a cocktail party? The story behind Sunset Boulevard is full of murder and intrigue. Working this juicy backstory into your dishing of goss will give you a sheen of respectability.

Ok … So How Do I Find a Good Content Creator?

Looking to invest in digital content creation? Have a plan.

1. Determine Your Medium
Are you starting a podcast? Trying to create videos? What about blog posts? White papers or eBooks?

Whatever type of online content you want to create, find a content creator based on that. Need blog content? What about social media posts? Look for a content writer with experience with social media marketing and RSS.

2. Set a Budget
Figure out how much you can afford to pay for content creation. How much you pay a professional for creating content will depend on a number of factors:

● The scope of the project: This includes how big the project is. So if you need blog posts, think about how many you need. How many words will the posts be? Will it be an ongoing project? Or just a one-time thing?
● The type of content: Some content takes longer to create than other types. If you need a whitepaper or eBook, expect to pay more than you would pay for a blog post. And if you are looking for blog posts, you’ll likely pay extra for writers who can create a subscription list with an RSS feed.
● Skill level and experience: You can choose to hire a beginner or expert. Typically, the higher the skill level, the more you’ll pay. And you often get what you pay for, so look for a high-quality content creator. Hiring a writer with a bachelor’s degree in English, who has been featured in The New York Times, and has an impressive list of sample articles, will likely give you better results than someone with no credentials.
● The subject of the content: Some topics require way more research than others. So expect creators to charge more for technical subjects like technology and engineering.

3. Find out Where Content Creators Hang Out
Go wherever content creators spend their time. The thing is, a lot of successful content creators understand that they need to create their own content on top of the client work they do. It’s one of the best marketing strategies they can use to show off their work.

So you can find some of these talented folks on certain platforms, depending on the type of content they create:

● Medium: Writers
● YouTube: Videographers
● Instagram: Photographers and Videographers
● Unsplash: Photographers
● Dribbble: Graphic Designers

You can also focus on communities where content creators hang out like Facebook or LinkedIn Groups. Content creators are constantly marketing their services in these groups. For instance, there are tons of freelance writing groups on Facebook. Writers are not only networking with other writers, but they’re also looking for clients in these groups.

Comb social media and YouTube videos for user generated content and media that you like. You can use the search functions on social networks like Facebook, LinkedIn, and Instagram to find creators. Message the creator or brand and ask if they are interested in your project. Reach out to your LinkedIn network for introductions and referrals to content creators. You can also create listings on job boards. Be detailed in your job description in order to attract the best talent.

How Do I Become a Content Creator?

Maybe you don’t want to pay people for content creation. Or maybe you’re interested in joining the content creation field yourself. Whatever the case, you need a digital marketing strategy in order to become a successful content creator. Here’s the rundown:

Choose your medium(s): When creating content, which medium do you gravitate towards the most? Do you want to write blogs? Write product reviews? Do photography? Create a YouTube channel? Choose the medium that best serves your purposes. You might even choose more than one.
Choose your niche: Choose a niche that you’re interested in. Then, research the niche as much as you can.
Learn your audience: You can’t create relevant, valuable content if you don’t know who your audience is. Be as detailed as possible so that you can create content that’s tailored to a specific audience.
Research relevant topics and content ideas: Look up great ideas for topics and relevant industry news your audience may be interested in. If your chosen medium is writing, look at specific contexts. Let’s say your audience is into wellness. A good topic would be: “Five Habits to Increase Your Overall Wellness”.
Make a content calendar: Using your curated list of topics, plan out when you’ll be delivering that content to your audience.
Use tools to optimize your content: If you’re writing, use SEO tools like Yoast and Chrome extensions to boost productivity.
Create engaging content: Start creating content! Create valuable, bite-sized (attention spans are short these days) content that informs, engages, and/or entertains.

So you’re wondering how much does a content creator make? Well, that depends on a lot of things. In fact, it’s a broad range: $29k to $79k a year. How much you make will depend on your experience, how many clients you bring in, the type of content you create, and more.

Go Create Some Killer Content, or Better Yet, Get an Expert

You’ve looked at your email inbox and social media feeds. You hear about 6,000 TV shows that you MUST watch and just don’t have the time. Bottom line: there’s a boatload of people creating great content in today’s world. It’s critical that you hire someone who can craft content that gets and KEEPS your audience engaged. Creativity is key. If you’re still stuck, consider Content with Teeth. We’re ready for our close-up, Mr. DeMille! We have over 20 years of experience as content creators. Get in touch for a free consultation

Blogging and writing doesn't have to be REDRUM horror

You Can Still Do Blogging Even If You Hate Writing; Here’s How!

The Venn diagram above shows the intersection of three characters from three classic movies centered on writers. Jack Torrance from The Shining can’t get past the blank page and an axe gets put through a door among other things. Barton Fink faces the blank page and ends up waking up to a bloody corpse in bed. Paul Sheldon from Misery meets his ultimate creepy superfan. 

These three movies about writers all intersect in REDRUM. The message is clear. Writing is horror … WRITING IS MURDER!

If you are a SMB (small and mid-sized business), you know writing, specifically blogging, is an effective way to shill your product or service online.

Perhaps you have no phony angst about writing, just don’t have time for it or even dislike it and want to focus your energy on some other aspect of your business. Whatever your deal is, this post is a guide on how to do it yourself quickly and cheaply without mayhem and horror.

What is Blogging and Why Do You Need It?

The consultants, coaches and other assorted court jesters of the professional class tell you to pivot to video, carpet bomb social media, get nice with an influencer or buy a ton of expensive podcasting equipment that will collect dust in your office.

Is blogging even relevant? What is it exactly?

Simply put, blogging is the act of putting text, photographs, and other media on a self-published website. The act of publishing a personal blog post began as a way for individuals to update their audience on their daily lives using their free blogging sites with a free domain. However, business potential is what has taken blogging to greater heights via the self-hosted WordPress blog.

 Blogging has evolved from simply putting up text with photographs, to using those media to promote brands or act as support for businesses and services. The growth has seen blogging become a part of content marketing.

INSERT AD BLOCKER HERE

Blogging can disseminate your message beyond ad blockers

 Your own personal brand or business will absolutely benefit from having its own blog to enhance its digital marketing strategy as a whole. It is always advisable to use online ads to get to customers. However, the number of people using ad blockers has risen steadily over the years. It is now estimated that 42% of internet users block ads.

 When you think about it, ads cost a pretty penny, and the campaign will come to an end. That is the compelling reason to start a blog. In the long term, content marketing will be cheaper in comparison to ads.  This is especially true for evergreen content that will see users flocking to your website in search of answers and solutions.

 How To Blog Without Killing Someone (Or Yourself)     

Well, you’ve made up your mind to start a blog. That means you have to get web hosting and a custom domain on a blogging platform known as a content management system. You can start with free blogging platforms that have free hosting to get a feel of what it takes to run a successful blog.

 The best way for you to start blogging on your own blogs is to install WordPress. Start with a free blog, and many WordPress hosting companies will automatically install WordPress and even hook you up with your own domain to use on your free WordPress site. 

 From here, you can use the free themes or a website builder to design a beautiful blog site, whether it is a news blog, a fashion blog, or a personal brand. You don’t need to be an expert in web design to start your blogging journey. With a good WordPress theme, just publish content consistently and engage positively with other bloggers.

 The blogging community of your chosen niche, whether food blogs, travel or sports, can become a valuable asset. They can refer you to great blog hosts and offer great insights into your editorial calendar.

 When you start blogging, you can make money online by selling ad space on your blog. By far the most popular ad service is Google AdSense. These ad services work best on news blogs such as The Wall Street Journal, since they tend to have more traffic, but you can still sell advertising space on a niche blog.

 Before you develop your first blog post, consider this; whenever you are checking something on your favorite search engine, you will simply put in your query, and the search engine will do its best to give you results that match it. Why does that happen?

Research Keywords So People Will Find Your Posts

Keywords are the terms or phrases that people use when doing a search. If you want your content to be easily found, you will need to use keywords that relate to your content. Before you sit down to write, you should do some keyword research.

Traditional keyword tools can be quite costly. Luckily, there are affordable alternatives. One such alternative is Neil Patel’s Ubersuggest. The best part is, Ubersuggest can show you the exact keywords you can use to rank quickly on search engine results pages.

 Visit Ubersuggest and type in the keyword that you want to research.  You will then get a report that lists a number of useful metrics. However, what’s important is the Keyword Ideas button on the left-hand navigation panel.

 

Doing keyword research for blogging doesn't have to be insanely expensive. Use tool like Ubersuggest

 

On the new page, just above the table, there is a Page 1 Ranking Potential button. Click that and enter your website’s domain. Ubersuggest will analyze your website and suggest to you the keywords you can use to easily get on page 1 of the SERPs (Search Engine Results Pages).

Brainstorm by Talking Into a Transcription App

 

Brainstorm with an app like REV and turn it into an outline for a blog post

Once you have your keyword suggestions, it’s time to put your brain into search mode. This means coming up with creative content ideas to write about, and potential headings to use.

People get ideas in different ways. It can be while walking your dog, waiting in the drive through line or playing MINECRAFT. Brainstorming is a process that needs you to let go of your internal critic/editor and just fire whatever comes into your mind unfiltered.

You can use the REV app to dictate your babble. When it’s time to get down to business, you can then transcribe the formless ideas and get an outline or “angle” to turn your ravings into a blog post.

Structure the Brain Fart

Once you have the transcription, it’s time to attempt to give it a structure. For this, it would be best to get rid of all distractions. Feed the cat or dog and let the kids out to play. Schedule your spouse/lover for an appointment at the DMV, so they will be gone for hours.

Transcription in hand, structure your idea and then do a vomit draft.

Don’t be squeamish or offended by the vulgarity.

The purpose of the “vomit draft” is to release the words or copy for the post as quickly as possible WITH ZERO EDITING. The idea here is not to be perfect or try to reword your lines or ape being a prestige author like Hemingway or Virginia Woolf. The point of the vomit draft is to get to the end of the damn post as quickly as possible. If you can’t think of a word, do not THINK or look something up. Insert an “x” or “—” and come back later when rewriting your formless vomit draft into a masterpiece.

Writing Is Rewriting

Surfer SEO is a tool that is easy to use and affordable

 

Writing or any creative effort is much easier when you have something to work with. Vomit draft on hand, you can turn your base prose into flowing poetry or just a string of words that describe why your product or service helps solve a problem of your audience

You can use digital tools like Surfer SEO to help structure your vomit draft and make it rank quickly. Surfer SEO is widely hailed and loved for being an affordable option.

Their Content Editor tool makes things easier for you. Just start with picking the right keywords and creating a draft. From there, you can analyze your competitors to get a bearing on the kind of content you should come up with. Subsequently, Surfer SEO will provide you with metrics such as word count that you should aim for.  

The content creation tool will also give you suggestions for terms and phrases to use. These words are picked directly from Google’s APIs, which means your content will become fully optimized for the terms that users rely on for accurate results.  

Congrats! You Have a Finished Web Log With Minimal Drama

You did it! You finished the post without strangling your beloved cat or hubby. Writing isn’t so bad, is it?

 If you put this post into practice and still find writing and blogging equivalent to the act of moving in Hades 24/7 or dragging a cold corpse through hell, just get in touch. We have ample experience and can sojourn said corpse on your behalf.

http://contentwithteeth.com/category/content/