Train with Brains 💪
The Come Up Episode 16 Video Transcript
Scrappy:
I’m Scrappy, and welcome to The Come Up, a video podcast featuring Southwest Florida entrepreneurs and business leaders. We’re sponsored by Content with Teeth, a creative content agency with over 20 years of experience right here in Southwest Florida. And as you can see by this fathead, they do it really big, specializing in copywriting and video production. They’ve got content, lots of content. And if you’d like to sponsor The Come Up or be a guest, hit me up at HeyScrappy on IG or Mike at 21,000 by text. Today’s guests, special guests, Teddy and Cherish Joseph, owners of MadeForThis Fitness gym in Lehigh Acres, my hometown. And you guys have a very unique approach to exercise, nutrition, and overall fitness. I’m very impressed with y’all. I checked out your website.
Teddy Joseph:
Yes, yes. Thank you. Thank you-
Cherish Joseph:
Thank you.
Teddy Joseph:
… for having us.
Cherish Joseph:
Yeah, hi.
Scrappy:
I like your website a lot. The photography, you get to the point. You really educate us very quickly on what you’re all about. Can you tell us about yourselves?
Teddy Joseph:
Yeah, we are a group and personal training facility where we specialize and customize all various different types of nutrition programs, customized exercising. We focus on culture, family. We focus on just making people feel [inaudible 00:01:32] the new style of exercise science and understanding what they’re doing, how to do it, what to eat, when to eat, how to eat. We just do it all. So one-stop shop for fitness and making sure that everybody feels welcome.
Scrappy:
I like when you say culture, because every gym or fitness center has culture. How do you differentiate yours from the others?
Teddy Joseph:
We just like to keep a very positive and upbeat environment. So our environment is very positive, very uplifting. You have coaches, trainers, just everybody there from the time you walk in to the time you leave out, welcoming you and embracing you with everything that has to do with health and fitness and just giving you that little touch of love, man. Just really, showing you a great time at MaddeForThis Fitness.
Scrappy:
How long have y’all been in business?
Teddy Joseph:
We’ve been in business for about seven years now.
Scrappy:
And you’re right next to the ice cream store. That’s got to be crazy discipline for y’all.
Teddy Joseph:
It is crazy discipline. [inaudible 00:02:32].
Scrappy:
Do you ever have any weakness? Any weakness, and you go over there and help yourself to ice cream?
Cherish Joseph:
Yeah-
Teddy Joseph:
[inaudible 00:02:38] yeah.Cherish Joseph:
We go occasionally, yeah. They have really good ice cream.
Teddy Joseph:
They have really good [inaudible 00:02:41], have really good foot traffic as well, so it brings a lot of people’s curiosity along. So that’s pretty cool.
Scrappy:
You guys are entrepreneurs. It’s not easy being an entrepreneur. It’s a leap of faith. There’s risk taking involved, there’s passion, certainly. I can see it in your website and yourselves. Can you tell us about your entrepreneurial experience and journey?
Cherish Joseph:
Okay, I grew up, and I worked nine to five type of jobs because you can rely on security when it comes to that. And he played sports and played football and everything like that and worked as well. So he was actually the first one that did entrepreneur, jumped into that. And I was like, “Okay, if that’s something you want to do, you’re really going to go for it.” I was supporting it. But I still worked my nine to five, you know what I’m saying? So we brought in money and everything like that.
And then it started growing, and I seen him. And he’s just really good with people and just wanting to help. So it took me a little bit longer to fully be like, “Okay, let me just immerse myself into entrepreneurship” because there’s no security in it. You literally have to give all your time. You have to literally go out there and get it because if you don’t, there’s nothing coming in.
Scrappy:
It’s awesome because-
Cherish Joseph:
One or the other-
Scrappy:
I’m sorry. You’re customizing the experience, but you’re also making it personal, and you have an expert. So I got Teddy or Cherish saying, “Come on, let’s do this.”
Teddy Joseph:
Yeah, yeah, absolutely. Absolutely.
Cherish Joseph:
When they come into a class, you can have people that’s been with us for five years, and then you have people that today’s their first day. They can all come to the same class, but every exercise is demonstrated with a modified version and an advanced version, so everybody can come to the same class but get it at their fitness level. And everything can always be modified, so there’s really no limit to any type of [inaudible 00:04:40] that we can do.
Teddy Joseph:
Yes.
Scrappy:
So if we had to break it down on a pie chart between psychology, mindset, mental strength versus just being fit and buff and looking good, perhaps sexual, and then perhaps nutrition and being healthy, how do you break down that pie chart? What percentages? Can you break that down for me? They’re all important.
Teddy Joseph:
Yeah, they’re all important. But first and foremost, in that pie chart, I would say mindset.
Cherish Joseph:
Yes.
Teddy Joseph:
You have to understand mindset before just diving into fitness or trying to grasp the mindset. Because there’s a lot of mental barriers and mental illusions that we put up. “Oh, I can’t do that.” There’s a lot of things that you beat yourself up on before you even step into the battlefield.
Scrappy:
Interesting. You seem like a guru. Did you create these programs?
Teddy Joseph:
I did create these programs, yep.
Scrappy:
Okay. And-
Teddy Joseph:
I spent a lot of time playing sports my whole life; playing football, basketball, running track. I went to school for exercise science, have a degree in exercise science and sports management. I did a lot of coaching, working with mentors. I’ve just done a lot in the field of exercise, science, and health and wellness.
Scrappy:
So you’re like a scientist. You’re tinkering. Always trying to get better, right?
Cherish Joseph:
[inaudible 00:06:23] a lot, yeah. He’s very good.Teddy Joseph:
It’s what turns me on, man.
Scrappy:
Very cool. Very cool. You’re a great role model. How do you encourage women to get in the gym and stay there?
Cherish Joseph:
Just being relatable. You know what I mean? For instance, yesterday I didn’t get to do my regular workout like I normally would outside, so I just grabbed some bands. And in between tasks that I had to do, I was doing band exercises in the house. So instead of being like, “Oh, I didn’t get to do it today,” I really just try to make it more of a priority. Even if it’s 15 minutes, I’ll be like, “You don’t have to have a whole gym. You can literally use your baby, do some body squats. There’s a lot of things that you [inaudible 00:07:00] and make it more relatable and just more seem like it’s easier.” And they feel a lot better. You want to feel like a woman first. You know what I mean? So it helps a lot of women.
Scrappy:
What’s your ratio for male to female at your gym?
Teddy Joseph:
I would say about 70%, 75% women, and then the rest male.
Scrappy:
Wow, that’s amazing. That’s awesome. That’s really great. That’s really great. Because I think of a Pilates, I think of Tai Chi, yoga, swimming and so forth, as far as building up our bodies in a unique way. And just weightlifting, Teddy, you’re probably not a proponent of just doing that, right?
Teddy Joseph:
No, no. We focus on overall health and wellness, so we’re not just lifting weights all the time. We have mobility periods of the class where we stretch, we focus, we do yoga. We implement a lot of different things because like I said, it’s not just about banging the weights all the time. Sometimes you might just need the resistant bands. Sometimes you might need therapeutic exercises, things to really, really work those small, small, minute muscle fibers. So it’s not really just about banging heavy weights all the time.
Cherish Joseph:
[inaudible 00:08:22] curls.Teddy Joseph:
[inaudible 00:08:26] curls, right?Scrappy:
A customer of yours, maybe it’s a female and she’s been working hard, she’s been grinding and trying to make it happen for herself physically, but her tummy is still sticking out. How do you break that news to her? How do you politely say, “Girlfriend, you still have a big old tummy?”
Teddy Joseph:
Well, I wouldn’t say that. But what I would do is try to find solutions for her. I’m a solution-oriented person, man. I want to figure out how can we find a solution for this problem, for this issue? What are you doing? I’m going to evaluate, what are you doing? I’m going to ask you to assess and take daily inventory of what you’re eating, how much times are you exercising, what’s the calorie deficits? What are we doing? You know what I’m saying? What are we doing? I will evaluate, step by step, what is going on in your daily routine that is leading to that end result. Because that’s the fruit that you’re bearing for me right now, and we want to get to the root of the issue and find out what’s going on beneath the surface. You see what I’m saying? So that we can go ahead and produce better fruits.
Scrappy:
You’re like a PhD without a PhD/
Cherish Joseph:
I’m telling you, when he’s always educating himself, he is always educating. He doesn’t just reach a certain level of knowledge and then that’s it. He’s always learning. Always educating himself, always growing, always evolving, and just trying to give more.
Teddy Joseph:
Yeah. [inaudible 00:09:57]
Scrappy:
How about marketing?
Teddy Joseph:
[inaudible 00:09:58].Scrappy:
Teddy, you’re a scientist when it comes to exercise. How about nutrition? Do you have your own programs?
Teddy Joseph:
Yes, we do have our own programs. I’m a nutritional specialist, so I do have my own programs that I teach people step-by-step, just giving them a great guide, reference points of as what to eat, what times to eat. Just things that will help them store fat, things that will help them decrease fat, things that will help them bring out more lean muscle. Just science-based information, getting down to the nitty gritty. It is nothing that’s very, very attractive or sexy to, “Hey, you’re going to lose 30 pounds in two days.” You know? It’s none of that stuff, but it’s really based off of sound, nutritional concepts. And I believe in, like I said, the lifestyle change of your journey rather than it’s just a quick fix, just a 15 day, 21 day, you know?
Cherish Joseph:
He’s not giving himself enough credit. All of our workout programs, all of our nutrition programs, all of our nutritional coaching, all that kind of stuff, he has made his self. He has it down to where it is so self-explanatory and so easy that our children, that are eight years old, three years old, understand it.
Teddy Joseph:
They know what carbs are.
Scrappy:
Wow, wow.
Cherish Joseph:
They know what carbs are. Even on the nutrition plan, it’s literally, for metabolism, it’s sunrise to sunset type of thing on how you should eat and when you should eat at the part of the day. He’s put so much time and effort into it. I’ll be like, “I want to do this type of training and this and this and this,” and then he’ll put it all together, customize it for you. You just have to do it. You have to hold yourself accountable. And we help the clients hold themselves accountable. But there’s nothing that he cannot create. Like-
Teddy Joseph:
And that’s another thing that you said: accountability. Accountability is-
Cherish Joseph:
And consistency.
Teddy Joseph:
… huge. Accountability and consistency is huge. And that is something-
Scrappy:
Discipline too, right?
Teddy Joseph:
Yeah-
Cherish Joseph:
Yeah.
Teddy Joseph:
… definitely. Discipline. Having that discipline mindset that to whether or not I feel like it. Because we all operate best when we feel like it, right? You know what I’m saying?
Scrappy:
Right, right.
Teddy Joseph:
We feel like it, we’re like, “Oh yeah, I’ll give it a [inaudible 00:12:18].” But understanding that whether you feel like it or not, I’m still going to do the same consistent patterns and habits every day. And that’s going to get you to your goals faster. [inaudible 00:12:30]
Scrappy:
Can you tell us about…? I’m sorry, go ahead.
Teddy Joseph:
And then we have your back holding you accountable. Checking on you, making sure that you’re doing the things that you say you’re doing, checking your logs. We have a private group that we form, making sure that everybody’s on board, everybody’s accountable, we communicating and interacting with each other.
It’s one thing for me just to tell the members, but when there’s other members interacting and encouraging each other and pushing each other, it creates that real team and family-oriented environment that really, really helps people get going because we can throw ideas at each other, back and forth. You know?
Scrappy:
Sure, sure.
Cherish Joseph:
All our members know each other’s names. We want everybody to know everybody.
Speaker 4:
Hi, I’m Michael Barnes, owner of Content with Teeth. We are a creative content agency in Southwest Florida. We specialize in copywriting and video production with over two decades of experience creating unboring content. If you struggle to create compelling stuff for your business or client, check us out at contentwithteeth.com. Now, back to our show.
Scrappy:
Here I am thinking salads and water is the secret, and you’ve got this-
Teddy Joseph:
No.
Scrappy:
… nutrition program.
Cherish Joseph:
It’s real food.
Teddy Joseph:
Definitely don’t want to do salads and water, man.
Scrappy:
Can you tell us a great customer experience? A great customer success story?
Teddy Joseph:
So many.
Cherish Joseph:
There are.
Teddy Joseph:
So many.
Cherish Joseph:
Miss Kate?
Teddy Joseph:
You can talk about her.
Cherish Joseph:
Okay, Kate is one of our senior clients. She comes in every single day with the best attitude. And she loves coming into the gym. She looks forward to it every single day. And she’s an older lady. She has a lot of balance issues. Her balance-
Teddy Joseph:
Balance and coordination.
Cherish Joseph:
… when she came to us, yeah. She couldn’t walk straight or have good balance. So she’s been doing our workout programs and our nutrition, and she has developed a lot of tone, muscle mass, and her balance. She has gotten a lot faster in her paces, and she’s lifting a lot more. And she spreads her energy. We have MVCs of the Month, Most Valuable Clients, we do that at our gym, that exude all of the things that we want our gym to be. And she’s gotten it a bunch. And so she just wants everybody to succeed. She’s super encouraging, and she just exudes what MadeForThis is. But her transition and transformation from when she started with us to now is like-
Teddy Joseph:
Night and day, man.
Cherish Joseph:
It’s night and day. You could barely see that she has a balance thing. And she’s a lot more mobile. She does some special stretching-
Teddy Joseph:
Stretches and mobility.
Cherish Joseph:
Stretching and mobility with Teddy that’s really helped her. Then we’ve had one of our clients, she lost… Tiara lost… In two months, she lost 40?
Teddy Joseph:
Yeah.
Cherish Joseph:
We have one client, she lost 42 pounds in two months, and she’s great. They all just-
Teddy Joseph:
And then we-
Cherish Joseph:
… come in.
Teddy Joseph:
And then we have those Tiaras consistently. People that lose 40, 50 pounds in eight weeks.
Scrappy:
Wow, wow.
Teddy Joseph:
People that have amazing belly fat loss transformation pictures. Our transformations at MadeForThis Fitness speak for themselves.
Cherish Joseph:
We have a wall of them.
Scrappy:
Oh, cool.
Teddy Joseph:
[inaudible 00:16:12] yeah.Scrappy:
Okay. I want to give some quick-hitter questions to wrap this up. And if you could just give me quick responses to each question, I’d appreciate it. Anti-aging tips.
Teddy Joseph:
Anti-aging tips.
Cherish Joseph:
It really goes back to nutrition. You know what I mean? Of course you need to take your water. And then the foods you eat, they can aid you, or they can help anti-age. He’s the scientist when it comes down to all of that, but everything always circles back to nutrition.
Scrappy:
Teddy, how do you get people from quitting?
Teddy Joseph:
Making them find out… Finding out their why. Their why determines everything. Their why for committing, their why for starting a program, the exercise. Their why. Their purpose, their mission behind why they’re doing what they’re doing. If you can remember your why, you can find a will to keep pushing.
Scrappy:
Is exercise addictive?
Teddy Joseph:
Yes, it is.
Cherish Joseph:
Yes.
Teddy Joseph:
A great addiction.
Scrappy:
Can it be too addictive?
Teddy Joseph:
Not really. No, I don’t think so.
Scrappy:
Okay.
Teddy Joseph:
Just depends on how you look at the glass.
Scrappy:
Home gyms. Do you dissuade people from having a home gym to come to you guys?
Teddy Joseph:
No.
Cherish Joseph:
No.
Teddy Joseph:
I definitely encourage home gyms. Whatever you can’t get done at MFTF, or if you need extra assistance, extra help, I’ll give you a guide, I’ll give you support, whatever you need to accomplish that thing at home in your own gym. [inaudible 00:17:52]
Scrappy:
Can you get a bigger butt on the StairMaster?
Teddy Joseph:
On the StairMaster? Yes, you can. Just depending on how you use it. Yeah, so there’s the tension technique with the exercise definitely. You can use that.
Scrappy:
Is there such a thing as being too buff?
Cherish Joseph:
No.
Teddy Joseph:
No. The same thing. It’s how you view the glass.
Cherish Joseph:
Okay, okay.
Teddy Joseph:
If that’s what fits your cup of tea, man, go for it.
Scrappy:
Do you suggest ancillary exercise such as martial arts or swimming?
Teddy Joseph:
Yes, we do.
Cherish Joseph:
Yeah.
Teddy Joseph:
Yep. It provides, like I said, a different component of muscle group, especially something like swimming that’s low impact on the joints. A lot of seniors can benefit for from those type of programs where it’s swimming, something that’s low impact, resistance with just nature. That’s very, very beneficial.
Scrappy:
Have either of you smack-talked to coach, “Come on!” and talk some crap to get them motivated?
Cherish Joseph:
You should hear us work out together.
Teddy Joseph:
That’s a part of the routine.
Cherish Joseph:
It’s part of it. Sometimes you have good workouts, sometimes you’re mad. But as long as you are in there getting better, 1% better, it’s all that matters.
Teddy Joseph:
Yeah. And it’s always encouraging smack talk.
Cherish Joseph:
Yeah.
Teddy Joseph:
Yeah.
Scrappy:
Okay. Teddy, I know we’ve covered this quite a bit, but if you had 30 seconds, like an elevator pitch, you’re on the first floor, you’re going up to the 16th floor, and I’m in there with you in the elevator, “Scrappy, you got to join my gym, dammit.” What would you say to me in such a short period of time?
Teddy Joseph:
I’ll say, “Hey, Scrap man, listen. You must come to MadeForThis Fitness. Why? Because it’s going to help you, man. It’s going to help your lifestyle. It’s going to help your perspective. It’s going to help you become better at your job now. Whatever you’re doing now, it’s going to help you just push out all the energy and confidence and just take your game to another level. Your body was made to move, you were made to function in this way. So please, man, do yourself the biggest favor and come to MadeForThis Fitness.”
Scrappy:
All right, all right. Any social handles that you want to pitch?
Teddy Joseph:
Yes.
Scrappy:
Social IDs?
Teddy Joseph:
Definitely tap into MadeForThis Fitness LLC One on Instagram. You can also follow us at Made for This Fitness LLC on Facebook. And then of course our website, www.madeforthisfitness.com. Tap in. We got a bunch of nutritional programs, exercise programs, a whole ton of goodness to help you elevate your game and take your health and fitness to the next level.
Cherish Joseph:
We are doing-
Scrappy:
MadeForThis Fitness. Go ahead, Cherish.
Cherish Joseph:
We’re doing a free bootcamp on September 10th, so if anybody wants to come-
Teddy Joseph:
Southwest Florida.
Cherish Joseph:
Yes, we have-
Teddy Joseph:
It’s free.
Cherish Joseph:
Just go to our website under our events and just reserve your ticket. It’s free, and it’s going to be a lot of fun.
Teddy Joseph:
Come and move with us.
Scrappy:
Very nice, very nice. I appreciate you being in Lehigh. Have you ever heard of this? Lehigh! Have you heard of that?
Cherish Joseph:
No.
Teddy Joseph:
I haven’t.
Scrappy:
I’m a radio disc jockey. I started doing that 10 years ago. Lehigh!
Cherish Joseph:
Are you from here?
Scrappy:
Excuse me?
Cherish Joseph:
Are you from here?
Scrappy:
18 years I’ve been here.
Cherish Joseph:
Oh wow.
Teddy Joseph:
We’ll be there, man. MadeForThis Fitness. Y’all stay tuned. Let’s get it.
Cherish Joseph:
You might see him running on Homestead sometimes too.
Scrappy:
Thank you so much. I really enjoyed that.
Teddy Joseph:
Yeah. Thank you for having us, Scrappy.
Scrappy:
One time. One time for Teddy and Cherish Joseph. MadeForThis Fitness, an awesome couple. We’re sponsored by Content with Teeth, a creative content agency with over 20 years of experience right here in Southwest Florida. As you can see from this fathead, we’re doing it really big, specializing in copywriting and video production. We got all kinds of content. You name it, we got it. If you’d like to sponsor The Come Up or be a guest, hit me up at HeyScrappy on IG, or text Mike at 21,000. Content with Teeth’s The Come Up.
