Why Is Copywriting So Important for a Small Business?
Table of Contents
- Find Dazzling Copywriting by a Pro
- Is Copywriting Meaningless Jargon?
- What is Copywriting?
- 4 Reasons Why Copywriting Is Crucial for Small Businesses
- How to Write Copies that Make Your Readers Want to Buy?
- Wands and Pens Out, Start Crafting Some Sentences!
Copywriting is persuasive writing about a product or service meant to boost sales. Good copy is essential for a business of any size because it emotionally captures the attention of your ideal customer, builds trust, and compels this target to become a potential customer.
If metaphors are vital to good writing, is copywriting so crucial for businesses that even wizards aim to master it at Hogwarts?
Choosing the right words might look like magic, but it’s a matter of practicing.
Your customers want to know what’s in it for them and how they can get in touch with you.
A copywriter will turn prospects into clients with the right spell(ing) and word choice. A good copywriter might paradoxically morph Tarantino with J.K. Rowling and turn The Boy Wizard into a hulking slab of beef steak that stabs the boring out of the content or an unnecessary emoji.
Find Dazzling Copywriting by a Pro
Hundreds of posts, emails, and articles are published every second — does your content have what it takes to get noticed?
You need to know how to sell your brand as an experience rather than just a two-dimensional logo attached to your product.
A pleasant content experience fostered by a creative approach will help create strong first impressions and keep your product or service in the minds of your potential customers.
If you want more creativity in your content, your smarty-pants headmaster Dumbledore recommends contacting professional wordsmith wizards Content with Teeth HERE or calling +1 (888) 552-9235.
Is Copywriting Meaningless Jargon?
“Copywriting” has become a buzzword for marketers and businesses in this digital era.
…and it makes complete sense. Owing to the rapid digitalization in almost every industry, companies now need to invest more in their online presence than offline, and when it comes to the online world, words matter more than you think.
What Is Copywriting?
Content writing is more like informing, educating, entertaining, or instructing readers, whereas copywriting is what we do to make things sell – it threads urgency and scarcity into a headline to elicit rapid action.
Copywriting involves tenacious research and is more like mining – where a miner digs, drills, and dynamites until he comes across carloads of valuable ore. Surprisingly, copywriting is proven to have generated 126% more leads for small businesses!
Those are some powerful stats.
They are also an urgent call for businesses to invest in the copy before time runs out.
We know that creating consistent, engaging content takes significant time and requires specialized skills. But every cent and second spent on a copy is worth it. Here’s why:
4 Reasons Why Copywriting Is Crucial for Small Businesses
Converting Ideas into Valuable Content
There is always a problem and solution behind the creation of a brand. An idea that has formed the foundation of business. But unless that idea is effectively communicated, you cannot capture the attention of your ideal customer.
90% of small businesses fail in their first year for the same reason! They fail to reach their ideal customer and explain their idea in time to capture the attention of the masses.
Energy Flows Where Attention Goes
It would be best if you had someone who could convert your ideas into attention-grabbing content that reaches your prospects.
Excellent copy or well-written content is crucial for small businesses because a document speaks the language of your audience and connects with them by converting your ideas into valuable content.
Emotionally Connecting with Your Audience
Emotionally connecting with your prospective customers is crucial for every small business. But unfortunately, many new businesses make the mistake of sharing why their product or company is excellent instead of focusing on what the prospects want to read.
The thing is, your client cares about only one thing; what is in it for them. Their pain points are the same as the benefits your product provides. But a copywriter’s job is to frame the writing so that those benefits are presented as the customers’ challenges, pain points, and needs.
Let me give you an example.
Now, the first version states the benefits of your product, while the second version emphasizes what solution the customer (Wile E. Coyote) is getting.
It all boils down to understanding how to trigger the right emotions to induce a potential customer to buy from you; words will make your prospective client think, “this company gets me.”
Why rely on formless and generic Mass Words from Acme Corporation? If you need copywriting for your business or client, get unique missiles from Content with Teeth, a creative content agency with over 20 years of experience.
Creating a Voice and Personality for the Brand
Building a unique brand voice and weaving it across all networks is crucial. In this era, your small business needs a voice that effectively portrays its vibe and idea to the target audience.
For instance, Uber has a specific brand voice that is bold and simple. You’ll see that every tagline this brand puts out has very few words that are simple and direct, like ‘Where to, John?’ or “Your Uber Awaits” or “See you soon.”
Whether they use their name in the tagline or not, Uber’s copy tone is consistent across all countries and departments so that whenever you read a line, you can say, “Hey, that sounds like Uber.”
This consistent image can only be achieved through copywriting that translates across all your brand’s channels, be it online or offline.
Increasing Website Traffic and Sales
Here’s the thing: quality copywriting is like having a top salesperson selling your stuff 24/7.
This digital era is all about the online presence of your business. A good copywriter can hone in on target customers like Wile E. Coyote’s Acme missile and boost the conversion rates of your web pages. Even a solid freelance copywriter with a deep understanding of your brand can write actionable copy that turns more of your website’s visitors into customers and ultimately improves search engine results.
After all, the ultimate goal of any business effort is to gain clientele and generate revenue, and you can get tons of traffic without copywriting. SEO does that. But without good copywriting, you could have all the traffic in the world but generate only a trickle of sales.
In 2014, copywriting generated $26.47 billion in revenue for companies, and the market has shown double-digit growth. This is because compelling copy taps into the emotional side of your audience and makes your product look worth investing in.
How to write copies that make your readers want to buy?
You must follow the ten basic principles of copywriting:
- Give your text a personal tone – write to your reader, not to a random group of people.
- Use imperatives – give strong recommendations instead of commands like learn, call, get, benefit, etc.
- Appeal to your readers’ reasoning and emotions – mention the benefits and experience of using your product or service.
- Write short paragraphs and sentences – legibility is crucial for copywriting; keep it short and sweet.
- Say the most important thing at the beginning of your message – the most crucial fact, benefit, or keyword should be included in the first sentence or paragraph at the latest.
- Write so that others can understand you – one word is better than two; simple words are better than complex ones.
- Be precise – there is nothing more powerful than facts.
- Use humor with caution – humor works best for selling alcohol, cookies, chocolate, non-alcoholic beverages, bubblegum, etc. However, it’s proven to fail with medical products.
- Moderate the use of exclamation marks – they may reduce your credibility if used often.
- Write positively – keep things on the bright side, however dark and ominous they may be.
Wands and Pens Out, Start Crafting Some Sentences!
Medium and large businesses can often take the risk of ignoring copy needs for a while, but if you are a small business, you need to emphasize converting every single lead you can. That’s where the need for an impeccable copy from a professional copywriter arises. But small businesses are often not equipped to create pro-quality copy, which is precisely why 64% of B2B companies outsource their copywriting services to a good copywriter.
But which copy service provider will suit your needs best? You need a copy that brings in significant traffic and converts leads into repeat buyers, and that’s where we come in! Content With Teeth provides exceptional copywriting services that convert bored internet junkies into recurring paying customers. So, get in touch, and let’s stick your business in the magical world of copywriting to start transforming strangers into clients.