Learn the diffences between copywriting and content writing

Copywriting vs. Content Writing: Writers Are Like Lawyers

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As a small business owner, you’ve probably heard of copywriters and content writers. In this blog post, we explain the difference between the two and whom you should hire based on your goals, budget, audience and other criteria.  


You’ve started a business or are looking to rekindle an existing one.

You’re all in on sales. You want to hire a writer to craft your message and generate buzz online.

We have a solution.

Slip and fall?

Call Content with Teeth.

Medical malpractice?

Call (888) 552-9235.

Committed a misdemeanor? Contact Content with Teeth for a free consultation!


Uhh, Where Are You Going With This…?


Writers are like lawyers.

We’re specialized.

There are personal injury attorneys and tax attorneys…

With online writing, there are content writers and copywriters.

What’s the difference and what’s best for your business?

Let’s find out!


First, a Bad Joke…

Q: How do you know a writer is good?


A: They practice the Bar…


Apologies for that 😬


In all seriousness, copywriting is focused on persuading and driving immediate action from the audience.

Content writing provides valuable information and engages the audience in a more informative and educational manner.

Both forms of writing have their unique roles and are essential for different aspects of marketing and communication.

Are you starting to pick up which writing strategy could help your business goals? 

Let’s dig a bit more into these disciplines. 


Content Writer = Copywriter?

No, while both roles involve writing, they serve different purposes and have different outcomes.

Content writers primarily create content that is informational, educational or entertaining. 

They often target a broader audience, aiming to inform or entertain readers without necessarily persuading them to take immediate action.

Content writers focus on providing in-depth information, answering questions and offering insights on a particular topic.

Here are some examples of the content they focus on:

  • Blog posts
  • Articles
  • News pieces
  • How-to guides
  • eBooks
  • Social media posts (excluding direct advertisements)


K…What Is a Copywriter?


Copywriters specialize in creating persuasive and promotional content. Their main goal is to persuade the reader or viewer to take a specific action such as making a purchase, signing up for a newsletter, or clicking on a link.

They often target a specific audience segment, trying to trigger an emotional response. The goal is to convince the reader to act in a particular way.

They focus on delivering a clear and compelling message in a limited space. 

Techniques such as creating a sense of urgency and highlighting the benefits of a product or service are common in copywriting.

Here are some examples of the content copywriters focus on:

  • Advertisements
  • Product descriptions
  • Sales letters
  • Landing and sales pages
  • Email marketing campaigns
  • Slogans


Who’s Better: Copywriter vs. Content Writer?


Many businesses benefit from a combination of both copywriting and content writing. 

Content can attract and educate your audience, while copywriting can convert interested readers into customers.

The choice between a copywriter and a content writer ultimately depends on your specific marketing and business objectives.

It’s often advantageous to have a comprehensive content strategy that includes both types of writing to achieve a well-rounded online presence.

If you need writers skilled in both content and copywriting, check out Content with Teeth. We don’t believe the guy on talk radio who says if you have two quarterbacks, you don’t have one. 

Throw us the ball, Coach.


Best Resources for Learning Copywriting & Content Writing


In case your business doesn’t have the budget to invest in a copywriter or content writer, there are many resources on and offline that could help you understand the basics.

Learning copywriting and content writing involves a combination of studying theory, practical application and continuous improvement. 

Fortunately, there are many resources out there to help you develop and refine your online writing skills.


 Copywriting Resources




  • The Copywriter’s Handbook by Robert Bly
  • Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
  • Cashvertising by Drew Eric Whitman


Online Courses & Platforms


Offers various copywriting courses, including “Copywriting Secrets: How to Write Copy That Sells” and “The Copywriting Masterclass: Content Writing for Beginners.”

Look for courses like “Copywriting: Fundamentals” offered by the University of California, Davis.


Websites and Blogs


A valuable resource with articles, courses, and eBooks on copywriting and content marketing.

Neil Patel, a prominent marketer, shares insights and tips on copywriting and digital marketing.

Provides in-depth articles and resources on copywriting techniques.


Books on Persuasion & Psychology


  • Influence: The Psychology of Persuasion by Robert B. Cialdini
  • Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath


For Content Writing




  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
  • Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger (focuses on creating shareable content)


Online Courses and Platforms


  • Coursera

Look for courses like “Content Strategy for Professionals” offered by Northwestern University.

Offers free courses on content marketing, including “Content Marketing” and “Inbound Marketing.”


Websites and Blogs

Provides a wealth of resources, including articles, webinars and a magazine, focused on content marketing.

  • Copyblogger (also covers content writing)

Offers insights and tips on creating compelling content.


Writing Communities


Join writing communities on platforms like LinkedIn and Facebook to connect with other writers, share experiences and seek advice.


Bottom Line: Who Do You Hire?


In case you still have questions on the type of writer you need, here are three scenarios to help.


  1. If you’re aiming to get an immediate response from your customers and increase sales, a copywriter most certainly laser focuses on short and eye-catching text to persuade your audience. 
  2. If you want to educate your audience about your products and services, get exposure and engage with your audience, you should get help from a content writer. 
  3. If you want to increase sales and provide value, you should seek to get a writer skilled in both content and copywriting. 


Choosing between hiring a copywriter or a content writer for a small business also depends on: 


  1. Your Budget:


Consider your budget for writing services. Copywriters often charge higher rates than content writers due to the persuasive and results-oriented nature of their work.


  1. Identifying Your Target Audience


Understand your target audience and their needs. Are they looking for informative content or do they need persuasive messages to make a purchase decision?


  1. Evaluating Your Existing Content


Review your current content and assess whether it’s meeting your objectives. Identify any gaps or areas where specialized writing expertise is needed.


  1. Determining the Type of Writing Needed


Based on your goals and audience, decide whether you require persuasive copy for advertisements, product descriptions, landing pages (copywriting) or informative blog posts, articles, or guides (content writing).


  1. Considering Your Industry or Niche


Some industries or niches may require specialized knowledge. 


If your business operates in a complex or highly regulated field, such as healthcare or finance, you may benefit from hiring a writer with expertise in that area.


  1. Reviewing Portfolios and samples


When considering writers, ask to see their portfolios or writing samples. This will help you assess their style, skills and the quality of their work.


  1. Conducting Interviews


Interview potential writers to discuss your project, goals and expectations. This will also allow you to assess their communication skills and compatibility with your team.


  1. Considering a Hybrid Approach


Depending on your needs, you might decide to hire both a copywriter and a content writer, each focusing on their respective strengths. This can be especially effective for businesses looking to balance sales-driven content with informative content.


  1. Starting with a Trial Project


If you’re uncertain about the fit of a writer, consider starting with a smaller, trial project to evaluate their performance and suitability for your business.


Ultimately, the choice between hiring a copywriter or a content writer should align with your business objectives, target audience and available resources. 


Some businesses may benefit from a combination of both, while others may find that one type of writer suits their needs best.


Call 1-800-SCRIBE NOW!


We will take your case because writers are specialized like lawyers, doctors and most professions.


If you need solid writers who can handle both content and copywriting to gin up sales for your business, please get in touch.



  • Choosing between hiring a copywriter or a content writer for a small business depends on your goals, budget, audience, writing needs and other factors.
  • Copywriting is focused on persuading and driving immediate action from the audience.
  • Content writing provides valuable information and engages the audience in a more informative and educational manner.
ai content writer

3 Reasons Why an AI Content Writer Can’t Diss Nick Saban

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Is AI coming for your job? It’s already here for us. If you’re a web content writer or looking to hire one, get the latest intel on whether this new technology is hype or hero. We focus on areas where AI struggles, like throwing good-natured shade on the most successful college football coach ever.


It might not be the mean streets of Baltimore, but AI — not Omar — is comin’!


Coming for me, your humble content writer, who conventional wisdom says will be jettisoned to the scrap heap of history like the horse buggy manufacturer or “I-have-a-12-hour-window” cable installation guy.


Is artificial intelligence hype overblown or are we on the verge of another revolution that will transform civilization and content creation?


A recent article in the Business Insider makes the case of the latter and might have you scrambling to add some muscle to that “AI Prompt Engineer” skill that you slapdashed on your resume after a late night bender of ChatGPT, an impossible deadline and too much caffeine:


The World Economic Forum estimated 83 million jobs worldwide would be lost over the next five years because of AI, with 69 million jobs created — that leaves 14 million jobs that will cease to exist during that time frame. Even the people who do retain their jobs will experience a massive shift in how they do their work: The World Economic Forum says that 44% of workers’ core skills are expected to change in the next five years.


Pump the Brakes on an AI Content Writer?

ai content writer

Some have doubts on the ascendancy of LLM and generative AI for content creation.


Rand Fishkin of  the martech provider SparkToro reports that ChatGPT visits are down 29% since May and that nearly a third of users just rely on the tool for programming assistance.


Philip Mandelbaum of Customer Engagement Insider argues that AI or AI writing software could be another media hype bubble like Zuck’s Metaverse that is sure to pop.


I lean toward the “revolution” camp. I see AI comin’ with a sawed-off shotgun and mean mug, Newport dangling from its mouth.


Again, from Business Insider:


In the US, the knowledge-worker class is estimated to be nearly 100 million workers, one out of three Americans. A broad spectrum of occupations — marketing and sales, software engineering, research and development, accounting, financial advising, and writing, to name a few — is at risk of being automated away or evolving.


I Will Not Go Down Without a Fight, AI Content Generator!

What’s a content writer to do against the AI onslaught?


Switch careers by picking up a hammer and entering the building site? 


Is high-quality content dead? 


I argue that LLM AI tools are deficient, at least in their current versions, in three areas.


Reason #1: Lack of Accuracy

ChatGPT doesn’t know Pedro is President in 2023.


So much for an AI powered tool. 


The new technology was trained on information from 2021 and earlier. If you ask which member of the gerontocracy currently rules us, its answer is correct, but shaky.


An AI writing tool that “cannot provide real-time or the most recent information” does not bring confidence to writers who seek accuracy and up-to-date information.


Am I the only Luddite here married to lily white veracity?


Apparently not…


Besides inaccuracies, AI algorithms can be biased as Martech Series describes:


One notable example of AI bias is the case of the Amazon recruitment tool, which was designed to automate the recruitment process by analyzing resumes and ranking candidates. However, the tool was found to be biased against female candidates, as it had learned from the male-dominated resumes in its training data. As a result, the tool consistently downgraded resumes containing women’s names or references to women’s colleges. Amazon had to abandon the project after realizing the extent of the bias and the implications it had on the recruitment process.



Reason #2: Dearth of Creativity


I have used a generative AI content tool, and I am here to report that the steak lacks sizzle.


I could link farm examples of these tools not producing creative copy, but I’ll let a case study speak for itself. They generate content in a very generic and boring way. 


I am a big college football fan. Recently, the University of Texas Longhorns defeated the Top 10 rated Alabama Crimson Tide led by their Darth Vader Clone of a Coach Nick Saban.


Suppose I am a college football writer and want to compose a diss track for Bama fans.


I cooked this up:



Not exactly the strongest tea, but it will suffice for something brewed less the time it takes to refresh a Chrome tab.


This is the deadweight that ChatGPT serves up:



#WhoWereThoseGuys ….?


Really ChatGPT? You’re supposed to be a top AI writing assistant! 


And then it gets all high-horsey and moralistic in maintaining a “friendly rivalry.”


As a Michigan fan prepared for batteries to be tossed at my head when we face Sparty in East Lansing, college football rivalries are anything but “friendly.”


Come on, man!


Bard, Google’s response to ChatGPT, doesn’t do much better:



I have never heard ONE SINGLE PERSON reply to something sarcastically with a “Sure, Jan”…


And the only Jan I know was the character on The Brady Bunch.


Come on, man. Where is the high-quality content? 


AI may replace me, but NOT YET by the likes of its creativity in content creation. 


Reason #3: Psychopathic Lack of Emotion


A robot writes with zero emotion. 


Need to bring empathy to an email after a colleague has been let go? Don’t write it with an AI tool.


Ones and zeros don’t process emotion.


Let’s go with another hypothetical case study in this blog post. 


Suppose my company Content with Teeth let me go in a cost-cutting move. I decide to fire off a farewell “Xeet” flamed with seething anger.



How ‘bout you, GPT, Poor AI Writing Tool?


Once again, Open AI’s chef cooks with zero flavor — a dry as a desert pancake without any syrup:



Who is “#Thankful” after losing a job? 


Only an AI writer robot with a serial killer’s lack of emotion. 


This type of AI content generator becomes plainer than the whole state of Texas. 


Crying Nick Saban Challenge with an AI Writing Assistant


I bet some of you reading this think I’m just another hack writer moaning about The High Priestess of Technology stealing their juice.


I mean, who can whine better than a rung-down wordsmith?


If this is your rub, I have a challenge.


I have a good friend who is a diehard Crimson Tide fan.


If you can get an AI writer or tool to playfully tweak Nick Saban in a way that elicits a real chuckle from my friend, I will write a 3000-word blog post on how an AI content generator is the ultimate analytical godplan of Saban’s “The Process” run wild.


Do I have any takers?


Leave a comment or find us on the socials.



  • “44% of workers’ core skills are expected to change in the next five years.”
  • LLM AI tools are deficient in that they lack updated information, creativity, accuracy, and emotion to generate content. 
  • AI has flaws and biases — it can deliver wrong information and present people with inappropriate solutions or answers to a problem. 


Small business in Florida can suffer from time poverty and metaphorical bad breath

Hey Florida Small Business: We Can Stop Your Halitosis

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Florida Small Businesses: Lack of Resources

What We Offer Besides the Occasional Foul-Smelling Breath

BoFu, Bad Breath & Florida’s Small Businesses

The Halitosis Thing, Can We Meet on Zoom?

What Can You Expect in a First Call

Dude, Walk Back the Bad Breath Thing



Small businesses in Florida can be characterized by a lack of resources, the biggest culprit being time. See how time poverty can lead to problems like metaphorical bad breath. Learn how Content with Teeth, a Florida marketing agency, can help Florida small business owners and founders overcome these challenges.


Are you a small business in Florida with 100 or fewer employees with less than $50 million in annual revenue?




Do you suffer from halitosis?

Bad Breath?

As a member of the community of Florida businesses myself, allow me to explain and unload something personal in a state with no sales tax and public-private partnership galore to spur small businesses.


Florida Small Businesses: Lack of Resources

Some nights I don’t sleep well. 


Blame it on the stress of running a small business or watching car insurance ads with occasional sports plays thrown in that can stretch into the wee hours of the morning.


Whatever it may be, my dental hygiene suffers the next morning. 


As a tired small business owner, I don’t feel like flossing. I don’t feel like brushing the allotted two minutes the American Dental Association recommends.


What is the fallout?


My fatigue from lack of resources (time) can result in halitosis, according to The Cleveland Clinic.


Are you like me?


A Florida small business with a lack of resources like sleep compelled to write a business plan for the economic opportunity from the Florida Department of Proper Hygiene?


What We Offer Besides the Occasional Foul-Smelling Breath

Our Florida small business is a marketing agency, even though people who hear the name of my company think I am a dentist; hence, the dental analogy here.


From what I’ve seen in over ten years of operation in the Sunshine State, small businesses (which make up 99.8 of all Florida’s businesses) lack resources.


The primary two for Florida’s small businesses are 1.) lack of time from the owner/founder to create content or 2.) insufficient staff who is stretched too thin and not adequately set up to create content that research shows costs 62% less than traditional marketing strategies and generates three times as many leads


BoFu, Bad Breath & Florida’s Small Businesses

When we meet with you, I can talk the fancy (but annoying) marketing jargon but really all we offer is a time shift for small business in the Sunshine State.


We allow the owner/founder and his/her staff to focus on some other element in the business while we push the content ball into the end zone.


That’s basically our promise in a nutshell.

The Halitosis Thing, Can We Meet on Zoom?

I recognize that my confession of potentially being at risk of halitosis might lead some of you to want to avoid a one-on-one meeting.


Don’t worry, friends, we have Zoom!


What Can You Expect in a First Call

If I do all the talking, I will have failed. In initial consultations, I ask A LOT of questions to diagnose the problem. More importantly, I want to know what REALLY motivates you.


Everyone wants to grow, but why? 


Do you want to hire more staff so you can ditch business development and go on vacation without the laptop?


Do you want to grow revenue and sell early, so you can retire early and avoid the fate of being a Walmart greeter in your 70s?


With your ultimate goal in mind, I have a better shot at crafting a marketing solution that will actually work.


Dude, Walk Back the Bad Breath Thing

As a small business owner, my ultimate goal is to meet with you in person. I enjoy in-person interaction and thrive in this environment.


If you are inclined to meet in real life, don’t worry. I will NOT watch The Geico Bowl Sponsored by All State the night before and get a good night’s sleep. 


Rest assured, I will floss and brush properly and not offend you with noxious breath.


If you are a small business owner with halitosis, sound off in the comments below. If you have squeaky clean breath and feel this metaphor is too labored by this point, we want to hear from YOU TOO!


Key Takeaway

Content with Teeth is a creative content agency with over ten years of experience serving small businesses in Florida and nationwide. If you are a small business owner or a founder with a lack of resources (chief being time) and need help with your marketing, reach out and say hello.