ai content writer

3 Reasons Why an AI Content Writer Can’t Diss Nick Saban

Table of Contents

TL;DR

Is AI coming for your job? It’s already here for us. If you’re a web content writer or looking to hire one, get the latest intel on whether this new technology is hype or hero. We focus on areas where AI struggles, like throwing good-natured shade on the most successful college football coach ever.

 

It might not be the mean streets of Baltimore, but AI — not Omar — is comin’!

 

Coming for me, your humble content writer, who conventional wisdom says will be jettisoned to the scrap heap of history like the horse buggy manufacturer or “I-have-a-12-hour-window” cable installation guy.

 

Is artificial intelligence hype overblown or are we on the verge of another revolution that will transform civilization and content creation?

 

A recent article in the Business Insider makes the case of the latter and might have you scrambling to add some muscle to that “AI Prompt Engineer” skill that you slapdashed on your resume after a late night bender of ChatGPT, an impossible deadline and too much caffeine:

 

The World Economic Forum estimated 83 million jobs worldwide would be lost over the next five years because of AI, with 69 million jobs created — that leaves 14 million jobs that will cease to exist during that time frame. Even the people who do retain their jobs will experience a massive shift in how they do their work: The World Economic Forum says that 44% of workers’ core skills are expected to change in the next five years.

 

Pump the Brakes on an AI Content Writer?

ai content writer

Some have doubts on the ascendancy of LLM and generative AI for content creation.

 

Rand Fishkin of  the martech provider SparkToro reports that ChatGPT visits are down 29% since May and that nearly a third of users just rely on the tool for programming assistance.

 

Philip Mandelbaum of Customer Engagement Insider argues that AI or AI writing software could be another media hype bubble like Zuck’s Metaverse that is sure to pop.

 

I lean toward the “revolution” camp. I see AI comin’ with a sawed-off shotgun and mean mug, Newport dangling from its mouth.

 

Again, from Business Insider:

 

In the US, the knowledge-worker class is estimated to be nearly 100 million workers, one out of three Americans. A broad spectrum of occupations — marketing and sales, software engineering, research and development, accounting, financial advising, and writing, to name a few — is at risk of being automated away or evolving.

 

I Will Not Go Down Without a Fight, AI Content Generator!

What’s a content writer to do against the AI onslaught?

 

Switch careers by picking up a hammer and entering the building site? 

 

Is high-quality content dead? 

 

I argue that LLM AI tools are deficient, at least in their current versions, in three areas.

 

Reason #1: Lack of Accuracy

ChatGPT doesn’t know Pedro is President in 2023.

 

So much for an AI powered tool. 

 

The new technology was trained on information from 2021 and earlier. If you ask which member of the gerontocracy currently rules us, its answer is correct, but shaky.

 

An AI writing tool that “cannot provide real-time or the most recent information” does not bring confidence to writers who seek accuracy and up-to-date information.

 

Am I the only Luddite here married to lily white veracity?

 

Apparently not…

 

Besides inaccuracies, AI algorithms can be biased as Martech Series describes:

 

One notable example of AI bias is the case of the Amazon recruitment tool, which was designed to automate the recruitment process by analyzing resumes and ranking candidates. However, the tool was found to be biased against female candidates, as it had learned from the male-dominated resumes in its training data. As a result, the tool consistently downgraded resumes containing women’s names or references to women’s colleges. Amazon had to abandon the project after realizing the extent of the bias and the implications it had on the recruitment process.

 

 

Reason #2: Dearth of Creativity

 

I have used a generative AI content tool, and I am here to report that the steak lacks sizzle.

 

I could link farm examples of these tools not producing creative copy, but I’ll let a case study speak for itself. They generate content in a very generic and boring way. 

 

I am a big college football fan. Recently, the University of Texas Longhorns defeated the Top 10 rated Alabama Crimson Tide led by their Darth Vader Clone of a Coach Nick Saban.

 

Suppose I am a college football writer and want to compose a diss track for Bama fans.

 

I cooked this up:

 

 

Not exactly the strongest tea, but it will suffice for something brewed less the time it takes to refresh a Chrome tab.

 

This is the deadweight that ChatGPT serves up:

 

 

#WhoWereThoseGuys ….?

 

Really ChatGPT? You’re supposed to be a top AI writing assistant! 

 

And then it gets all high-horsey and moralistic in maintaining a “friendly rivalry.”

 

As a Michigan fan prepared for batteries to be tossed at my head when we face Sparty in East Lansing, college football rivalries are anything but “friendly.”

 

Come on, man!

 

Bard, Google’s response to ChatGPT, doesn’t do much better:

 

 

I have never heard ONE SINGLE PERSON reply to something sarcastically with a “Sure, Jan”…

 

And the only Jan I know was the character on The Brady Bunch.

 

Come on, man. Where is the high-quality content? 

 

AI may replace me, but NOT YET by the likes of its creativity in content creation. 

 

Reason #3: Psychopathic Lack of Emotion

 

A robot writes with zero emotion. 

 

Need to bring empathy to an email after a colleague has been let go? Don’t write it with an AI tool.

 

Ones and zeros don’t process emotion.

 

Let’s go with another hypothetical case study in this blog post. 

 

Suppose my company Content with Teeth let me go in a cost-cutting move. I decide to fire off a farewell “Xeet” flamed with seething anger.

 

 

How ‘bout you, GPT, Poor AI Writing Tool?

 

Once again, Open AI’s chef cooks with zero flavor — a dry as a desert pancake without any syrup:

 

 

Who is “#Thankful” after losing a job? 

 

Only an AI writer robot with a serial killer’s lack of emotion. 

 

This type of AI content generator becomes plainer than the whole state of Texas. 

 

Crying Nick Saban Challenge with an AI Writing Assistant

 

I bet some of you reading this think I’m just another hack writer moaning about The High Priestess of Technology stealing their juice.

 

I mean, who can whine better than a rung-down wordsmith?

 

If this is your rub, I have a challenge.

 

I have a good friend who is a diehard Crimson Tide fan.

 

If you can get an AI writer or tool to playfully tweak Nick Saban in a way that elicits a real chuckle from my friend, I will write a 3000-word blog post on how an AI content generator is the ultimate analytical godplan of Saban’s “The Process” run wild.

 

Do I have any takers?

 

Leave a comment or find us on the socials.

 

💡KEY TAKEAWAYS

  • “44% of workers’ core skills are expected to change in the next five years.”
  • LLM AI tools are deficient in that they lack updated information, creativity, accuracy, and emotion to generate content. 
  • AI has flaws and biases — it can deliver wrong information and present people with inappropriate solutions or answers to a problem. 

 

September 19, 2023 Content No comments yet
Small business in Florida can suffer from time poverty and metaphorical bad breath

Hey Florida Small Business: We Can Stop Your Halitosis

Table of Contents

Florida Small Businesses: Lack of Resources

What We Offer Besides the Occasional Foul-Smelling Breath

BoFu, Bad Breath & Florida’s Small Businesses

The Halitosis Thing, Can We Meet on Zoom?

What Can You Expect in a First Call

Dude, Walk Back the Bad Breath Thing

 

TL;DR

Small businesses in Florida can be characterized by a lack of resources, the biggest culprit being time. See how time poverty can lead to problems like metaphorical bad breath. Learn how Content with Teeth, a Florida marketing agency, can help Florida small business owners and founders overcome these challenges.

 

Are you a small business in Florida with 100 or fewer employees with less than $50 million in annual revenue?

 

Yes?

 

Do you suffer from halitosis?

Bad Breath?

As a member of the community of Florida businesses myself, allow me to explain and unload something personal in a state with no sales tax and public-private partnership galore to spur small businesses.

 

Florida Small Businesses: Lack of Resources

Some nights I don’t sleep well. 

 

Blame it on the stress of running a small business or watching car insurance ads with occasional sports plays thrown in that can stretch into the wee hours of the morning.

 

Whatever it may be, my dental hygiene suffers the next morning. 

 

As a tired small business owner, I don’t feel like flossing. I don’t feel like brushing the allotted two minutes the American Dental Association recommends.

 

What is the fallout?

 

My fatigue from lack of resources (time) can result in halitosis, according to The Cleveland Clinic.

 

Are you like me?

 

A Florida small business with a lack of resources like sleep compelled to write a business plan for the economic opportunity from the Florida Department of Proper Hygiene?

 

What We Offer Besides the Occasional Foul-Smelling Breath

Our Florida small business is a marketing agency, even though people who hear the name of my company think I am a dentist; hence, the dental analogy here.

 

From what I’ve seen in over ten years of operation in the Sunshine State, small businesses (which make up 99.8 of all Florida’s businesses) lack resources.

 

The primary two for Florida’s small businesses are 1.) lack of time from the owner/founder to create content or 2.) insufficient staff who is stretched too thin and not adequately set up to create content that research shows costs 62% less than traditional marketing strategies and generates three times as many leads. 

 

BoFu, Bad Breath & Florida’s Small Businesses

When we meet with you, I can talk the fancy (but annoying) marketing jargon but really all we offer is a time shift for small business in the Sunshine State.

 

We allow the owner/founder and his/her staff to focus on some other element in the business while we push the content ball into the end zone.

 

That’s basically our promise in a nutshell.

The Halitosis Thing, Can We Meet on Zoom?

I recognize that my confession of potentially being at risk of halitosis might lead some of you to want to avoid a one-on-one meeting.

 

Don’t worry, friends, we have Zoom!

 

What Can You Expect in a First Call

If I do all the talking, I will have failed. In initial consultations, I ask A LOT of questions to diagnose the problem. More importantly, I want to know what REALLY motivates you.

 

Everyone wants to grow, but why? 

 

Do you want to hire more staff so you can ditch business development and go on vacation without the laptop?

 

Do you want to grow revenue and sell early, so you can retire early and avoid the fate of being a Walmart greeter in your 70s?

 

With your ultimate goal in mind, I have a better shot at crafting a marketing solution that will actually work.

 

Dude, Walk Back the Bad Breath Thing

As a small business owner, my ultimate goal is to meet with you in person. I enjoy in-person interaction and thrive in this environment.

 

If you are inclined to meet in real life, don’t worry. I will NOT watch The Geico Bowl Sponsored by All State the night before and get a good night’s sleep. 

 

Rest assured, I will floss and brush properly and not offend you with noxious breath.

 

If you are a small business owner with halitosis, sound off in the comments below. If you have squeaky clean breath and feel this metaphor is too labored by this point, we want to hear from YOU TOO!

 

Key Takeaway

Content with Teeth is a creative content agency with over ten years of experience serving small businesses in Florida and nationwide. If you are a small business owner or a founder with a lack of resources (chief being time) and need help with your marketing, reach out and say hello.

July 4, 2023 Content No comments yet

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