Content creation is a creative team that is "different," but not ear-severing different!!

What Is Content Creation? 

Content creation is the assembly line of written and/or visual media to disseminate a message about a brand to generate interest among a target audience. 

Content creation is usually produced by a company’s in-house marketing team or outsourced to an agency that works on a retainer or per-project basis. Your content should appeal to your buyer persona, making information accessible to your audience through blog posts, e-books, videos or social media posts.  

Content Creation vs. Content Curation

Content curation is the act of searching for, gathering, and presenting digital content for a specific subject matter. Unlike content creation, content curation does not include original content but rather assembles different content from a variety of sources. 

Let’s look at one of the fastest growing companies in the last decade, Netflix. Initially, they were content curators boasting a wide lineup of TV shows and movies from other studios.

In 2013, Netflix became content creators producing their own TV series House of Cards. Netflix now owns household staples such as Stranger Things, Big Mouth, and Black Mirror, proving that content creation is valuable as this investor details:

Doing a comparable comps valuation to other publicly traded movie and entertainment companies reveal that Netflix has a P/S multiple that is valued more than 3 times more than the valuation of traditional media companies

It may be better to own than rent, but content doesn’t create itself. Content creation teams must be creative AND analytical, understanding the importance of impactful raw data such as keyword research and SEO. 

Myth Of The Crazy Artist


You want a content creation team that is a little crazy just as long as the Account Rep doesn’t remove an ear in front of the client.

Original content requires the cliqued corporate maxim of thinking “outside the box.” When you hire a content creator, you’re probably thinking “how do I generate awareness for my product or service” rather than “how do I get this guy to paint the sunflowers instead of downing the absinthe?”

Whatever the goal, people creating things have hatched a “crazy artist” myth that stretches back infamously to Van Gogh infamously, if not earlier. When hiring a content creation team, a little crazy is good but they need to be blessed with a numbers-based approach 

In other words, to create unique online content that people can actually find, you need to be creative AND analytical.

For one of our clients, LeBlond Ltd, a Cincinnati-based manufacturing firm, CWT has blogged for them for nearly ten years and the numbers show the content consistently performs.

Numbers Never Lie


For a 30-day period (May 31 – June 29, 2021), the blog content created by CWT has ranked in 6 of the top 10 most visited pages on our client’s site.


The content creation of CWT produces short-term results.


The blog content has a high average duration (2.07 minutes). Average session duration illustrates how long users stay on your site. It’s a useful metric for indicating engagement and the true value of your site’s content as time is a human’s most valuable resource (time is money, amiright?)

Although 2-3 minutes seems like a blur in the day, this is a solid session duration for most sites. Two minutes is enough time for users to read content and interact with your website. 

The blog posts also average a lower bounce rate (45.34%) than the other pages in the Top 10 traffic list. What exactly does this mean?


“One and Done” Isn’t Just Five-Star Basketball Recruits


Have you ever gone to a movie that was so awful you walked out mid-movie? A “bounce” (often called a single-page session) is essentially the same. It’s when a “one-and-done” user lands on a site and exits without interacting or triggering another request. Bounce rate is a metric used to track single-page sessions. Research shows any bounce rate under 50% is considered to be really solid. 

Finally, blog content creates leads. One example is this piece that is eight years old and is evergreen content with over 30 comments, mostly from machinists wanting parts. Those are leads solely from comments left on the post!


Are You Linsanity or Can You Score Over 40 Consistently?


The content that CWT creates produces longer-term results


Some might say a 30-day period is a small sample size, however, in Quarters 1 and 2 of 2021, 4 of the top 10 pages with the most traffic for LeBlond are blog posts that CWT produced. This is a 6-month period in which nearly half the top 10 pages are from blog content. 

The numbers don’t lie. Our blogs produce more traffic and yield high results on a consistent basis. 

The blog posts have a higher average duration (2.19 minutes) with a lower average bounce rate (60.24%) than the other high-traffic pages. In other words, prospects are viewing these pages longer and checking out other content on the site than the other non-blog pages.

Finding The Right Production Crew


Via Newsweek


We mentioned Netflix earlier. In hiring content creators, you want a team that can take the process from inception to completion or in film/tv talk, from  pre-production to post-production.

Pre-Production in Film/TV: writing the script and budgeting

Production: filming

Post-Production: editing and scoring

We can use the same process used to produce stuff you consume on a screen and apply it to your content creation process.


Pre-Production Analysis & Content Development



Content Creation has an initial strategy stage where keyword research is conducted.



At Content With Teeth, we start with pre-production. This is where we do some in-depth brainstorming to help create a content strategy. Some ideas will be stronger when presented as visual content (videos, infographics, etc.) while other pieces may be suited for text. Either way, we’ll work collaboratively to deliver you amazing content

We don’t stop there. After devising your content, we help distribute it. If you’re B2B, we might recommend a LinkedIn marketing campaign to disseminate your content on the world’s largest business database. We might use other social media platforms to promote the content like Instagram or Twitter.


Record the Score to Analytics in Post


In evaluating effective content creation, CWT uses sales and marketing platforms like HubSpot.

Via CWT, Premium Beat & HubSpot


Now, this is where the analytics come into play. Most content creators will throw some copy your way and call it a night. We go past production to post-production and help measure important analytics and metrics to see what’s working.

We’re an official HubSpot partner and have the means to ensure your content reaches the right audiences, achieves your business goals, and generates organic traffic. We use analytical tools like HubSpot Analytics, Google Analytics, and MonsterInsights to do this. 

With our model, we not only PRODUCE the content but DISTRIBUTE it (LinkedIn marketing, HubSpot email campaigns, social media, etc) and MEASURE it in “post-production” to inform you what is working and what is not.

Lust For Life AND Numbers

One who excels at content creation melds creativity with analytical thinking.

Via Anna Kester from Pexels, PNGEgg & CWT

A good content creation team should have a “lust for life” and a “lust for numbers.” A good mix of Left + Right brain stuff. Mixing the creativity of an “outside-the-box” creator like Van Gogh with the analytical skills of a number-crunching savant is the key to optimizing your content creation process and producing high-quality content. Reach out to us if you need a content creator excelling in both brain swim lanes. 

is creative content worth it?

Is Creative Content Worth It?

Table of Contents


  1. Get a Digital Tool to Help Your Creativity
  2. 10 Benefits of Creative Content for Your Company
  3. Creative Content: Why Does My Company Need It?
  4. Original Content Creation is Key
  5. Dope Content Formats in 2023
  6. Creative Content Helps ROI
  7. Creative Content Marketing
  8. Content Marketing vs. Creative Content
  9. It’s All About Value, Baby!
  10. Types of Creative Content
  11. How to Promote Your Creative Stuff
  12. Spice Up Your Content Today


Your boss’ name is Ed.

Ed hates dinosaurs because his Charmin-soft kid was emotionally scarred after a too-early viewing of Jurassic World.

Creative Dino


If you don’t read this whole post on creative content, we will force you to go to your next employee review with Ed while wearing a dino head and taking selfies.

Why You Should Care…

Ed is asking you to outsource content. You are stuck between the bottom-dollar copywriter with the WhatsApp number flashing on Facebook (inexpensive) versus the woman with an MFA in creative writing (expensive). We aim to show you why it’s vale la peña to go with the MFA writer and select a choice of steak over flavorless ground round.


Get a Digital Tool to Help Your Creativity

Hundreds of posts, emails, and articles are published every second — does your content have what it takes to get noticed?

You need to know how to sell your brand as an experience rather than just a two-dimensional logo attached to your product.

A pleasant content experience fostered by a creative approach will help create strong first impressions and keep your product or service in the minds of your potential customers.

If you want more creativity in your content, your dinosaur-hating boss Ed recommends a helpful tool like a swipe file where you can scan images and copy that inspires you and gets the ideas bubbling.


10 Benefits of Creative Content for Your Company

If you are still doubting the power of creative content, here are ten eye-popping benefits:

  1. Organic search authority and visibility
  2. Increase referral traffic
  3. More social engagement
  4. Target customers during the customer journey
  5. Increase conversion rates
  6. Multi-format
  7. Evergreen (constant exposure)
  8. Original research data
  9. Long-term cost savings
  10. Unique brand voice

Move product with a bright, creative approach to content


Creative Content: Why Does My Company Need It?

You’ll benefit from having enriched multimedia content your brand could use to form a solid online presence. Below, we highlight several examples and why it’s essential to your company’s success.

You’ve probably heard the phrase: “content is king.”

But why?


Original Content Creation is Key

The days of using rewashed ads in a local newspaper are in the past.

Consumers are online, and marketing has gone digital. This is why content creation is CRUCIAL for your company.

According to Red Crow Marketing, Americans are exposed to over 4,000 ads a day!

With such abundant delivery, sticking out from the crowd is essential. This means posting consistently and supplementing your organic efforts (a.k.a. non-paid) with digital campaigns to reach a higher exposure.

Search engines and social platforms algorithms seem to have a mind of their own, learning and ranking differently daily. It sounds almost like a script for the next Terminator movie that your boss Ed’s damaged kid won’t like either!

"I'll be back" with inspired creative on landing pages and other marketing efforts

Dope Content Formats in 2023

The advertising industry is ever-changing, so keeping up with the latest trends can help you stay ahead.

With the rise of social media, marketing managers at small and large companies now have equal opportunities to reach potential consumers online.

We have to find new, exciting ways to catch people’s attention. Still, we recommend always providing value and focusing on being helpful (your boss, Ed, is demanding results after your dino-mask-and-selfies stunt.).

How people interact with brands and make purchases has changed, so it’s only natural that how we promote our company changes too.

Here are three formats of inspiring content for people in 2023!


Video Content

Videos have proven to be a successful form of creative marketing for any business.

It’s a format most people can enjoy because it allows them to learn about your brand, product or service quickly and excitingly.

Blending sound with visuals creates a fun experience that helps consumers understand the problem you’re trying to solve with your business.

One main advantage of videos is that they allow users to watch them while navigating your website or social media page.

You don’t need to pay as much attention to videos as you do when reading an article, making them an easy-to-share experience.


Creative videos

Interactive content

Another growing trend is anything from polls and questionnaires to interactive eBooks. Plus, this type of content engages people with your website and gathers insights into your target audience.


Artificial intelligence (AI)

AI plays a vital role in the latest marketing trends.

Computers can use natural language processing to determine what real people are typing and generate proper responses.

This format can create personalized conversational experiences that engage people and help them with specific problems.

AI also lets your team know more about the types of users viewing your content, helping you develop new creative ideas to meet customers’ preferences.


Artificial Intelligence can boost your brand image

Creative Content Helps ROI

Return on investment (ROI) is a business investment’s financial benefit; it’s excellent in helping business owners and marketing people measure their effectiveness in generating revenue.

It’s essential to set goals to ensure it’s worth it; it’s usually represented by a ratio or percentage and is found by dividing the net gain earned from the total cost.

Creative marketing will bring assets like the email address of a valuable prospect


Creative Content Marketing

Companies that focus more on the quality of their content begin to yield better results. However, no single strategy will help you improve your returns.

Instead, you need to view each part of your content marketing as parts of an interconnected machine.

Each part must be able to pull its weight for the whole strategy and decision-making to work.

An analysis by HubSpot found the impact of content strategy in today’s workplace, with 70% of marketing managers actively investing in content marketing.

A creative piece of content brings love

Your cranky boss Ed is making an ultimatum. Get creative or get out. Get our free swipe file, a digital tool that will help!


Content Marketing vs. Creative Content

These two are different, but they’re like brother and sister.

Content marketing is a strategy that takes your target audience as the primary source of inspiration to produce content that adds value to your buyer’s context — following the inbound principle of attracting, converting and delighting your potential customer.

Creative content is how you format specific content to generate emotions, raise awareness or persuade your audience.

Check out our other blog on creating innovative videos that will skyrocket your engagements.


It’s All About Value, Baby!

Include a strategy to craft content that provides value to your niche.

Plan and determine how your content matches your target audience’s needs with their buying journey.

We’ve crafted a complete guide to content marketing on one of our blog posts. Please click here to read the full article.

The definition of B2B marketing, chart.


Types of Creative Content

Remember that creativity doesn’t mean you have to force your boss Ed’s traumatized kid, to watch The Exorcist from start to finish. You must use all the possible formats in your arsenal and create something original that matches your brand’s voice.

These are some of the most common ones you could try out and use to your advantage:

  1. Blogging – update your audience regularly and rank higher on search engines.
  2. Case studies – they provide solid social proof that validates your brand’s credibility.
  3. eBooks and guides – high value to users and powerful lead generators.
  4. Social media posts – give your community an inside look at your brand.
  5. User-generated – it raises your brand credibility, and you can leverage the power of fans.
  6. Newsletter – stay in contact with your prospects and build relationships.
  7. Research and data – great for driving traffic to your site and making your brand trustworthy.
  8. Webinars – a high lead-generating tool that helps boost brand awareness.
  9. Podcasts – expand your online reach and showcase your expertise.
  10. Interactive content and tools – reduce your site’s bounce rate by allowing potential buyers to answer polls, quizzes, surveys, and more.



How to Promote Your Creative Stuff

You can rely on digital strategies like SEO and social media.

SEO and Its Power

Along with SEO (Search Engine Optimization) practices and traditional marketing methods, one of the best ways to shape an immersive experience around your brand is by using creative content.

SEO is the best way to help your website to gain exposure and become available at the top of Google search results or any other search engine.

SEO (Search Engine Optimization) Chart

What is SEO?

It’s a technique that uses keywords to match the user’s search intent and display it on the result search page according to a few variables: the quality of your content, backlinks, credibility, and so much more.

We’ll discuss SEO in a later blog post and determine its power to spread your message like wildfire to your target audience. However, you can learn more about SEO in this article; click here.

seo, google, search

Utilizing Social Media Platforms to Distribute Content

Types of Social

New platforms are already on the work, and some have gained popularity over the years, like TikTok. The bottom line is that you need to be creative, speak in your brand’s unique voice, and not be afraid to explore.

If you have a plan and understand your consumers perfectly, you’ll certainly increase your social presence and grow your audience. Here are six more tips for using social media to your advantage:

  • Focus on customer service
  • Promote your accounts
  • Pay attention to trends
  • Focus on eye-catching visuals
  • Engage with your audience, don’t just post
  • Set SMART goals (specific, measurable, attainable, realistic, and timely.)
  • Be human (sometimes a face is better than using stock images.)
  • Create an editorial calendar
  • Automate your process


Original Social = More Clicks

Social media demands consistency and adaptability. It’s difficult to become famous overnight, but remember that originality can drive traffic to your website or other digital platforms.

Research your buyers and give them what they’re looking for; you have a lot of knowledge about your industry.

So, you could share plenty of information to help them understand how your products and services are the best options to solve their challenges.


Spice Up Your Content Today

Although content creation is critical to growing your brand, most business owners don’t have the time or energy to sit back and think all day creatively.

Content With Teeth is the expert who can help you spice up your content by delivering your message creatively and persuasively.

We heard your boss Ed has your neck on the guillotine after you bought a DVD of The Shining and Amazoned it to his snowflake kid. Get a free digital tool like a swipe file to develop creative ideas that will keep Ed off your back!