Yes, Content Is a Buzzword King but there is no doubt content marketing delivers tangibly results over other marketing strategies

Is Content Marketing Worth It?

I bet you’ve come across cliques like ‘content is king’ in your recent online escapades. Or better yet, maybe you’ve heard ‘quality over quantity ‘ or ‘content strategy’ among many other content marketing buzzwords.

 

The truth is, while most people have an idea of what content marketing is, many find it hard to determine if content marketing is worth it. Before we get to whether content marketing adds any value to your business, let’s define it first.

 

What is Content Marketing?

Content marketing is the creation, sharing, and promotion of different media to attract, engage and retain clients. Compared to other forms of marketing, content marketing is an indirect promotion of a brand and its products.

 

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Content marketing is the creation, sharing, and promotion of different media to attract, engage and retain clients. Compared to other forms of marketing, content marketing is an indirect promotion of a brand and its products. Click To Tweet

 

The main objective of content marketing is to stimulate interest in potential customers to learn more about your company. The media, aka the content used in content marketing, can include blog posts, video content, podcasts, email newsletters, and social media posts. If content marketing is the road to paradise, content is the signposts that give directions to la-la land.

 

That said, distributing valuable content is only aimed at a clearly defined audience. This can only happen after thorough research and the creation of buyer personas. Furthermore, content marketing only provides a positive ROI or online sales after consistent and strategic campaigns aimed at the target audience.

 

Is content marketing the same as inbound marketing?

Inbound marketing and content marketing are basically the same but often thought of differently, courtesy of industry jargon. Both have the goal of creating value for business prospects, attracting them, and finally, retaining clients. Content marketing, or should I say inbound marketing, does all the above subtly while providing solutions to potential clients. Inbound/content marketing will both involve a blog, video, podcast, infographic, SEO, and definitely lots of words. While most say that the two are different, they mean the same thing and have one common goal: Help the customer see the value of your business and how it solves their problems. This begs the question, are content marketing efforts worth it, or just hype and time waster?

 

Content marketing is effective

Yes, this is a bold statement, but there’s a ton of data from Demand Metric to support it.

 

Less expensive, more qualified leads

As per Demand Metric’s infographic, content marketing costs 62% less than any other marketing strategy. This can be attributed to the long-term returns of content marketing. For instance, creating an evergreen post that solves a reader’s need and ranks well on search engines will see you getting leads months after the publish date. Just because content marketing is cheaper doesn’t mean the results are awful.  On average, content marketing gives you 3x as many leads compared to traditional marketing.

 

Go ye to where your customers are at

If that’s not enough for convincing, here’s another stat: 20% of internet users’ time is spent online reading content. Additionally, 57% of people read content marketing titles at least once a month. As the game of brand awareness shifts online, more than the traditional media, content marketing proves valuable. Not only do you get to show off your brand subtly, but you also get to help consumers with their questions, which increases brand recall. You wouldn’t easily forget someone that helped you in the past, would you?

 

Ads are not a customer favorite

While ads are effective to some extent, consumers don’t want nor tolerate them. By 2015, 200 million people were using ad blockers, and the number is expected to rise as privacy breaks the ceiling and rattles ad-dependent content marketers. Furthermore, 86% of people will skip adverts, and 70% will choose articles, any day, over paid advertising

 

Content Marketing is building relationships

On the flip side, 60% of people, after reading brand content, are inspired to seek out a product from the business. What’s more, 80% of people appreciate learning about a brand from custom content.

 

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On the flip side, 60% of people, after reading brand content, are inspired to seek out a product from the business. What's more, 80% of people appreciate learning about a brand from custom content. Click To Tweet

 

These stats show that online content marketing, when done right, can hand you the consumer’s heart, loyalty, and brand advocacy. Interesting content takes the spot on why people choose to follow your business on social media, which leads us to the next point.

 

It’s not just about creating content and closing that chapter. It’s a game of consistency, and no matter how cliche it may sound, Quality over Quantity.

 

Content or inbound marketing isn't a numbers game, but quality game

 

As Orbit Media reports, consistency in content marketing leads to better returns. The report shows that bloggers who intentionally pump time and effort into blogging do make money. Orbit Media is not alone in making this claim. HubSpot complements this truth with its own. The CRM company notes that blogs with 16 posts a month can expect to triple their website traffic.

 

As Brian Dean puts it, the more time spent creating content, the better the results. Consumer’s bar for quality is only going higher. The ultimate truth still remains — it takes time to create content that is useful and share-worthy.

 

To achieve this type of useful and share-worthy content, you need a content strategy. The beauty of a content strategy is how it leads to organic lead generation subsequent to compounding traffic.

 

Let’s see content marketing at work with the content marketing examples below.

 

Case study: Realtor’s content generates leads

John Garuti III is a Southwest Florida realtor who invested heavily in advertising to develop leads. He found Google Ads leads were weak and decided to pivot a content-driven strategy focusing on video and written content.

 

He developed a “lead magnet” or buyer’s guide for Babcock Ranch, the community he specializes in. He has earned 270 leads from this content thus far, including 6 in the last month.

 

A piece of content or "lead magnet" generated new business for John Garuti III, a SWFL realtor

 

We started working with John recently to generate content. We created a content marketing strategy and focused on the keywords that he was well-positioned to rank for quickly.

 

For example, we did a post focusing on the keyphrase “homes for sale babcock ranch” a few weeks ago.

 

The result?

 

John is already in the first few pages of Google for this keyword and moving up quickly, as you can see.

 

Content marketing, specifically blogging, helped a SWFL realtor improve his search engine rankings

 

Creative Content leads to even greater results

Remember the stats I shared above? One of them stated that 80% of people appreciate learning about a brand through custom content.  For content to be custom and attractive to prospects, it needs to be creative content.

 

Take our client, Cloud Compliance Solutions, for instance. We got them started on HubSpot and kicked off several email campaigns that framed their services as a NASCAR pit crew.

 

 

IT professionals responded to the creative framing positively, and we achieved an email CTR of 5.2% (the average CTR of email campaigns is 2.6%).

 

Conclusion

Again, we have to admit that a content marketing campaign can be a whirlwind when you have other business operations to think about. However, the value content marketing brings to the table is undeniable. If you want to get the positive ROI content marketing is sure to give, schedule a free consultation with our content marketing team. We will develop a content marketing strategy, custom-tailored to your business needs.

Done-For-You Marketing gives busy entrepreneurs a life, so they can have a vacay at the Clown Motel

What Is Done-For-You Marketing?

I recently pitched a company who was unhappy with their SEO provider. The vendor was making the company pay for the fancy SEO software themselves and requiring the client to write and optimize their own content.

This is the inverse of Done-For-You marketing where you pay someone to tell you to do the work.

As the name implies, DFY marketing is where you pay someone and they do the work for you. Do It Yourself (DIY) is where small business owners get down and dirty and produce the content and digital marketing campaigns themselves. Click To Tweet

 

DIY vs. DFY Digital Marketing

 

This graphic contrasts DIY vs. DFY marketing

Via CWT, Medium & riciardus from Pexels

 

The advantage of DFY Marketing is basically a time shift. 

You outsource and receive much needed time to concentrate on some other aspect of your business than being a part-time marketer. You could go on vacay with the family where you RV to the Clown Motel on your way to Vegas. Or you could pull an all nighter becoming a real estate magnate on the Monopoly app game.

No judgement …  hire us or another content provider and do as you wish with the time that we save you.

DIY Savings

 

 

The benefit of DIY digital marketing is that you save money you would otherwise pay a freelancer or agency like us.

The barometer is how mature your organization is. If you have resources and value your time, you may want to pursue Done-For-You services. If you are still on the Baby Boss spectrum of corporate titanhood, then you can go at it yourself as a business owner and continue to burn the candle at both ends.

What Are Done-For-You Marketing Services?

 

If you are a mature business, hire a baby content creator to save you time

Via CWT, Tyla & Transparent PNG Images For Free

 

When it comes to content writing, you can hire someone else to crank out original website, advertising and social media copy. 

You could do it yourself but trust an American writer who wrote numerous short stories, books, essays and memoirs. This same author won numerous literary awards, had one of his books made into a Hollywood blockbuster with  prestige thespian du jour Meryl Streep and was even made Commander of the Legion of Honor by a French President who commissioned the pyramid-glass deal in front of the museum where you can see bros drinking beer and trying to make the Mona Lisa smile.

William Styron did, indeed, have swag and once famously said, “Let’s face it, writing is hell.” 

As a blogger with next-to-nothing cultural impact but many hours at the desk, I second Styron’s observation. Hire someone else to do the writing because writing sucks! Click To Tweet

If you think the writer “doth protest too much,” face an empty page or screen and see how many minutes, hours or days it takes for you to agree with the author of Sophie’s Choice.

If you are not a masochist, think of it this way …

When you need to change the oil in your car, you go to Jiffy Lube. You can do it yourself, but is all that work and hassle really worth it when you can have it done for under $30?

 

Video Killed the Content Star

 

 

They have been saying this for years, but over 80% of content people consume online in 2021 is video.

If you have the resources, you can hire someone to create videos for you. Creating engaging content doesn’t have to be a commitment in the thousands of dollars. 

You can hire a creative content agency to write the script and then hire a film student from a local college to shoot and edit it inexpensively. 

In the old days, one would enter a Business of Distinction and see an expensive oil painting in the boardroom of the founder/chairman/OldWhiteGuy looking stoic.

A slick corporate video this century is the heir to the boardroom oil painting of yesteryear. It signifies a brand oozing purpose and resources.

Outsource video production and play in the prestige game.

 

I Saw Your LinkedIn Profile & You’re Special. Now Buy Something From Me.

 

Stop spamming people on the best resource for B2B online. 

Copying and pasting the same dried up script is not how you catch other businesses’ attention. Hire a professional that will not only craft messaging scripts that command attention but create an entire content package for a personal blog and social media that will brand you as an expert in your industry that can “help” prospects, not “sell them.”

Utilize a digital marketing service that helps devise a tailored marketing strategy and raises your personal brand and authority through effective content.

Tips on Finding DFY

 

Poets like Charles Bukowski may not be ideal content writers

Via CWT & Air Mail

 

Content writing is not creative writing. You need to be both creative and analytical (research keywords etc). If you hire a poet to do a blog piece, they may get you beautiful words that no one reads because it is not optimized for SEO. 

However, if you get your copy automated, the content will be too generic and not glue readers’ eyeballs to the screen. A professional digital marketing agency with a fresh marketing strategy can help you strike the perfect balance between creativity and analytics. 

 

Bro, I GOT Video. My Feng-Shui Consultant’s Au Pair Knows Spielberg.

 

Clowns 'R Us at CWT will provide your content

Via CWT & Las Vegas Review-Journal

 

When outsourcing video production, ask to see a freelancer’s work. If they don’t have a “sizzle reel” or YouTube/Vimeo portfolio, be wary. Any good video producer will want to have their best work front and center. 

Ask to see a list of equipment they have and if they plan on investing in gear just for your shoot. If they are shooting an interview with you on camera and they don’t have a makeshift teleprompter, even a tablet with a teleprompter app on it, be wary. Before doing an interview, ask them if they need to get a “B roll.” If they don’t know what that is, then consider hiring someone that has a clue.

I Hope This LinkedIn Bot Finds You Well

 

When it comes to LinkedIn marketing, does the freelancer or agency rely on automation? LinkedIn is hammering people who use scrapers and automation to connect and message with people online. Yeah, you can pay $10 a month for a bot to blast out messages to prospects, but what happens when LinkedIn shuts down your account for breaking their service agreement that strictly prohibits automation? Avoid this conflict by paying for a professional marketing team to help build relationships with potential customers through original, engaging social media content. 

 

Can We Create a Mid Funnel of SQLs Who Convert at a Low CPA?

 

If a digital marketing consultant speaks in riddles, find somebody else

Via CWT & energepic.com from Pexels

 

Above all, if your freelancer or agency starts showering you with jargon when you ask questions about their digital marketing strategy, be wary. Click To Tweet

If they can’t describe what they will do for you clearly and concisely, then they are trying to disorient you to try and justify their fee, i.e. con you.

At Content With Teeth, our quality content matches the cost. Just like with any aspect of your business, creating a digital marketing strategy is an investment. Small business owners often try saving money, but when it comes to marketing, lower costs will get you a reused blog post and cliché email marketing copy. We provide content creation but can help track analytics via Google, HubSpot and other digital tools to see if you are “ROI-positive.”

We’re In The Space Age Of Marketing

 

You can talk to an audio device and book a reservation at a restaurant. You can skate just above the ocean on a board on the 4th of July while holding an American flag like the Facebook guy. The Jetsons age is here! 

Get DFY marketing and remove the headache of doing everything yourself. Focus the time saved on being a part-time marketer on increasing sales and earn enough dough to launch yourself into space like George Jetson or the Amazon dude or the Tesla dude or the Virgin Group dude or the ….

If you just want help in a marketing campaign or with content creation and don’t aspire to be a gazillionaire tech d-bag, definitely reach out and say hello.

http://contentwithteeth.com/tag/content-marketing/